It’s a great day for content marketing because it’s time for the Friday Fix, which is our weekly rundown of the week’s content marketing news. Kick back with a cup of coffee and get the story from top CM pundits.
For a few years, the question has been, “What’s your story?” Here, John Miller frames it a little differently by asking, “What do you stand for?” because what you stand for is your brand and in essence, is what you need to know to build your corporate story.
Trust Pankaj Narang in that telling your brand story is what social media’s all about. Not sure how to get that ball rolling? Not to worry…Pankaj gives the scoop on nine awesome social media storytelling tools worth checking out.
Last year, you might have read about the importance of letting customers be part of your story; well, that’s what Kathy Klotz-Guest calls the “fourth wall” of storytelling. By letting your audience in, they become part of your story, so get the tools you need to remodel your strategy and to tear down those walls.
Kristopher Jones knows a thing or two (or five) about the art of persuasion. If you want to be persuasive in your digital marketing strategy, you need to be authentic and natural. A couple of strategies Kristopher advises include using trigger words and telling a story.
Feel like you’re spinning your wheels with your B2B game? If so, Wendy Marx shares what the game changer is for those who are succeeding versus those who aren’t. She also explores eight ways to jazz up your B2B strategy with tips like investing in a motivated storyteller, getting personal, and more.
A.wordsmith’s senior content strategist Kelda Rericha has a few storytelling suggestions for improving your thought leadership story. Since this is the kind of solid information that leads to paying clients, why wouldn’t you want to improve your thought leadership content?
There are plenty of brands that do a great job with big campaigns and consistent stories; however, there are some that could’ve gone bigger and better per Taylor Holland. She breaks down three missed campaign opportunities and advises as you get ready to rock 2017, figure out what’s working, why, and how you can keep it going.
Everyone talks about video in a marketing strategy, but Neil Mody shows that an audio strategy is necessary for being seen and heard in a world where audience’s consumption habits are ever-changing.
Data may not be glamorous, but it can certainly help you do glorious things. Take it from Lauren Gilmore who explains how to gather, explore, and interpret your data for purposes of making good decisions.
Content marketing is awesome if it’s done properly and for the right reasons; however, as Renée Warren asserts, doing something smart “for the wrong reasons is just dumb”. After all, content marketing campaigns aren’t cheap, so are you doing things for the right reasons?
Avoid making common content marketing mistakes by working with the experts at The Storyteller Agency. Contact us and let us help you stop marketing and start storytelling.