We’ve got sunshine in our pocket and that Friday Fix feeling because…it’s Friday and time for the Friday Fix, which is our weekly rundown of what’s going on and who’s saying what about content marketing. So, pull up a chair and bask in the golden rays of content marketing wisdom.
Everyone dreams of having a must-read blog because…imagine the traffic! Cue Ian Cleary riding in on a cloud to make your dreams come true because in this piece, he details six things you can do to have a blog that’s considered a top industry resource (swoons).
With advents like smartwatches, FitBit and other fitness trackers, and VR headsets, wearable technology has an established presence in consumer’s lives. Charles Poladian reveals what content marketing trends—like omnipresence, increased connectivity, and more-- that have evolved as a result.
In looking at what’s working in 2017, Tom Bentley goes old school (or rather, he looks at what trends have the kind of chops to drive real results. Live video (it doesn’t have to be pretty to be quality), an “email renaissance” and good old-fashioned storytelling (to name a few) are top 2017 content strategies.
Every holiday has its vibe and the power to trigger powerful emotions in audiences with just a mention of the day. Taylor Holland reveals the power of emotional storytelling in holiday campaigns and the best way to using holidays as a focal point in your marketing.
Jason Quintal nails what’s difficult about telling your brand story on social media: the limited space; however, it’s important to have your brand story on your social platforms. Jason Quintal gives the rundown on how to do it best.
Video is a numero uno important aspect of any content marketing strategy these days. Bob Reina explores video advertising trends of 2017 like live streaming, the appeal of temporary content, video plus e-mail, video storytelling, and more.
Mistakes can have catastrophic results…unless they’re intentional as was the case with Snickers’ cross-channel storytelling Super Bowl live TV ad. Chantal Tode explores how the brand pulled it all together for maximum effect.
There are many misconceptions that folks hold with regard to content marketing. Mike Templeman aims to dispel some of the most common myths (like that content marketing is easy, that it’s easy to find great writers on the cheap, or the more content means more reach) in this piece.
Take it from John Koetsier: being a digital marketer is hard. In this piece, John reviews the new book Digital Sense and explains what digital marketing is, why it’s difficult, and what Digital Sense brings to the table (and why it can help you up your content marketing game).
Take it from Lani Carstens that crafted storytelling is going to continue to drive trends in 2017, but what other forces are at work to be critical for strategies in 2017?
Great content marketing is easier said than done, but by working with the right people, yours will be a content marketing success story. Contact The Storyteller Agency to learn about our services and what we can do to help put your brand on top of your industry.