Viewing entries tagged
marketing tips for 2017

The Friday Fix - February 24, 2017


The Friday Fix - February 24, 2017

We’ve got sunshine in our pocket and that Friday Fix feeling because…it’s Friday and time for the Friday Fix, which is our weekly rundown of what’s going on and who’s saying what about content marketing. So, pull up a chair and bask in the golden rays of content marketing wisdom.

How to Quickly Turn Your Blog into a Top Industry Resource

Everyone dreams of having a must-read blog because…imagine the traffic! Cue Ian Cleary riding in on a cloud to make your dreams come true because in this piece, he details six things you can do to have a blog that’s considered a top industry resource (swoons).

5 New Marketing Trends Brought to Us Via Wearables: 2017 Edition

With advents like smartwatches, FitBit and other fitness trackers, and VR headsets, wearable technology has an established presence in consumer’s lives. Charles Poladian reveals what content marketing trends—like omnipresence, increased connectivity, and more-- that have evolved as a result.

Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Grandad’s

In looking at what’s working in 2017, Tom Bentley goes old school (or rather, he looks at what trends have the kind of chops to drive real results. Live video (it doesn’t have to be pretty to be quality), an “email renaissance” and good old-fashioned storytelling (to name a few) are top 2017 content strategies.

The Power of Emotional Storytelling in Holiday Campaigns

Every holiday has its vibe and the power to trigger powerful emotions in audiences with just a mention of the day. Taylor Holland reveals the power of emotional storytelling in holiday campaigns and the best way to using holidays as a focal point in your marketing.

Tell a Better Brand Story with Content Marketing & Social Media

Jason Quintal nails what’s difficult about telling your brand story on social media: the limited space; however, it’s important to have your brand story on your social platforms. Jason Quintal gives the rundown on how to do it best.

Video Advertising Trends of 2017

Video is a numero uno important aspect of any content marketing strategy these days. Bob Reina explores video advertising trends of 2017 like live streaming, the appeal of temporary content, video plus e-mail, video storytelling, and more. 

How Snickers’ Super Bowl ‘Mistake’ Generated 1.5B Organic Impressions

Mistakes can have catastrophic results…unless they’re intentional as was the case with Snickers’ cross-channel storytelling Super Bowl live TV ad. Chantal Tode explores how the brand pulled it all together for maximum effect.

Content Marketing Myths that Businesses Need to Stop Believing

There are many misconceptions that folks hold with regard to content marketing. Mike Templeman aims to dispel some of the most common myths (like that content marketing is easy, that it’s easy to find great writers on the cheap, or the more content means more reach) in this piece.

‘Digital Sense’ is Marketing 101 for Digital Marketers Who Don’t Know It All

Take it from John Koetsier: being a digital marketer is hard. In this piece, John reviews the new book Digital Sense and explains what digital marketing is, why it’s difficult, and what Digital Sense brings to the table (and why it can help you up your content marketing game).

Intelligence and Investments and Other Key Content Marketing Trends for 2017

Take it from Lani Carstens that crafted storytelling is going to continue to drive trends in 2017, but what other forces are at work to be critical for strategies in 2017?

Great content marketing is easier said than done, but by working with the right people, yours will be a content marketing success story. Contact The Storyteller Agency to learn about our services and what we can do to help put your brand on top of your industry.


The Friday Fix - February 3, 2017


The Friday Fix - February 3, 2017

Punxsutawney Phil may not have predicted an early spring on Groundhog Day, but we’re not buying it. We’re predicting an early spring as well as a successful year of content marketing for all…especially for those who read the Friday Fix, which is our weekly run-down of what clever folks are saying and doing about content marketing.

5 Storytelling Triggers that Spur Your Readers to Take Action

Hopefully you’ve read in the past that stories have the power to engage the mind and the emotions on a deeper level. Jennifer Spencer shares five ways to ignite those psychological triggers that lead your audience to take action.

#BizTrends2017: Rediscovering the Art of Storytelling in the Connected Age

The art of storytelling is older than the Stone Age, and while the fundamentals remain intact, the plot has thickened given various mediums of consumption and platforms of distribution. Tom Manners explores the art of storytelling in the “connected age”.

A Reminder that ‘Apple’s ‘1984’ Ad is the Only Great Super Bowl Commercial Ever – and It’s Now 33 Years Old

With the Super Bowl coming up this weekend, we would be disappointed if no one was talking about the epic ads that are often achieve more notoriety than the game. Many thanks to reporter Michael Hilzik for re-examining this gem from Apple and for showing why Apple’s storytelling approach is a model to emulate.

Deciphering Influencer Marketing and Content Marketing

In the vast world of “content marketing” not all marketing is the same. There’s a big difference between influencer marketing and paid-for content marketing…something that often confuses brands. Stacy DeBroff differentiates between the two and breaks it down, so you know which is which.

How to ACE Content Marketing in 2017

When Ian Truscott says “ACE” content marketing, he doesn’t mean, “Get an ‘A’ in Content Marketing 101,” he means nailing the engagement model of audience, content, and execution. See how this core model can be used for your content marketing approach.

How You Can Use Twitter Moments to Improve Your Content Marketing

Twitter Moments, as you know, is Twitter’s storytelling feature that enables users to share stories using multiple modes of media. Audrey Chittick shows how you can use the Twitter Moments feature to showcase your brand’s value, engage with brand advocates, and shape your brand’s message.

Instagram is Ruining Snapchat’s Story

Instagram is ruining Snapchat’s story? Oh, snap! (Sorry…had to.) Get the how and why on the clash of these social media storytelling titans in this piece by Business Insider Intelligence (BI Intelligence).

#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

Look alive, social media marketers…Christian Neri has the week in social media news reviewed in brief here. Get the rundown on Facebook’s replication of Snapchat’s Story format, Snapchat’s embrace of offline ad targeting, and more.

10 SEO Mistakes to Avoid in 2017

So many pundits focus on ways to excel at marketing or tips for grand slamming your brand story. Lovely. Sometimes, a little caution is a good thing, which is why we think John Rampton’s 10 SEO mistakes to avoid in 2017 is a worthy read.

The 3 Greatest Guerrilla Marketing Campaigns of 2016

Okay, first you might be wondering what “Guerrilla Marketing” is. It refers to experiential marketing that’s considered to have the most powerful, creative examples of promotional storytelling. Pratik Dholakiya looks at why experiential marketing works as well as the top three campaigns of 2016.

Are you interested in content marketing but aren’t sure how to get started? Contact The Storyteller Agency and let us help you share your brand story on multiple platforms to fully engage your audience.