As another week comes to a close, I can’t help but think we’re already halfway through the year! Memorial Day has come and gone and summer is right around the corner. Crazy, right? While the days will continue to fly by, you can always count on us to provide you with your weekly fix - The Friday Fix, of course! This week’s ‘Fix’ brings you interesting topics on the importance of homepage design, questions to ask yourself before signing up for social media accounts, and virtual media marketing. We also touch on the importance of Instagram captions and mastering the basics of social media advertising. So, before you dive in to planning your weekend, take a break and get your Friday Fix!
Owning a social media account is simple, but choosing a social media account for your business can be challenging. Everyone loves the idea of more, especially when it comes to revenue. So, it only makes sense to take advantage of the various avenues of social media, right? Chelsea Hunerson tackles these questions as she explains the correct protocol when choosing the right account for you.
Having a well-designed homepage can speak volumes about your business. If a first time visitor isn’t impressed by what they see, their first reaction is to hit the “back“ button. Lindsay Kolowich engages her audience as she investigates the reasoning behind a successful homepage. She also presents a great selection of sites with memorable homepages.
In recent years, the criteria for social media has shifted. The basic idea of spreading brand awareness is not enough to make the cut. You really need to ask yourself, “What message am I trying to convey?” and more importantly, “What do I want my audience to feel?” With these questions in mind, take into account Ryan Philemon’s tips on money making video marketing.
Do you ever pay attention to your Instagram captions? If the answer to that question is no, your opinion will drastically change after reading this article. A great caption can grab the attention of followers, pull them into the action, and encourage them to share. So, follow along as Lindsay Kolowich throws out great tips on how to write the perfect caption and exactly why Instagram should be viewed as much more than just a visual aid. Hashtag, perfection.
A picture is worth a thousand words, they say. Which is why Photoshop software is a must-have for so many marketers. In this article, Bethany Cartwright outlines the power of Photoshop. Whether you’re a beginner or a seasoned vet, you should definitely check it out.
Budgets and demographics are two topics you must fully understand in order to master the art of effective social media advertising. Evaluating what steps to take can be a daunting task and Aine Devane has developed a checklist to help you maneuver through the process.
Are you ready to take your marketing strategy in a different direction? Contact us to schedule a creative brainstorm session and find out how you can incorporate storytelling and other new ideas into your marketing plan.