With only a couple of weeks left of the year, you might be feeling a little frazzled getting last-minute holiday details nailed down. Take a break from planning the big meal and fretting over family gathering plans and focus on the Friday Fix, our weekly run-down of what’s what in the world of content marketing.
During an interview with Adobe’s VP of Marketing for the Asia-Pacific region, Marta DeBellis, Huntley Mitchell shares the leader’s insight on what’s “in store for marketers in 2017”. In addition to revealing how Adobe will help marketers tell emotional stories, the interview also shares DeBellis’ key takeaway, which is to focus on quality, not quantity, when it comes to content.
In this relatable article, Home Accent Today’s Alexa Boschini reveals insight gleaned from the “Snapchat for Business” presentation by Carlos Gil, the BMC Software Head of Social Media. Key takeaways include remembering that ROI in social media takes time, social media engagement has to be authentic, and just because Snapchat’s a great storytelling tool, it may not be right for your business / audience.
Pundit Vishal Kawatra continues the conversation on the appeal of Snapchat, an app where the videos disappear (in case you didn’t know, content disappears after 24 hours). Vishal details Snapchat’s unique ability to “reverse the ad experience” with user generated content as well as his insight on the era of eCommerce and video.
It seems 2017 is shaping up to be the year of humanity; two of Gloria Horsley’s suggestions in this article for nonprofits involve humanizing your marketing approach and forging human connections. Telling stories (with sensitivity, she cautions) “will become one of the most important marketing tools for us in 2017.”
While running into the crowd screaming, “Love me!” will surely get attention, it probably won’t earn you any conversions. In this article, Larry Alton details six things that will help (favorably) boost your results such as raising your brand awareness (make sure your brand story is clear and accessible) and focusing on customer-centric topics.
In this article, Kyle Harper looks to the addictively popular pastime streaming services like Netflix has brought to us (binge watching favorite shows) and posits whether or not the same results couldn’t be achieved with video marketing through episodic video and video series.
If you eat, sleep, and breathe content marketing, then you’re probably surprised there are any lingering holdouts, but there are many skeptics out there; hence, Toby Nwazor has provided five solid reasons (all related to storytelling) to dive into the CM gravy boat. Stories get reactions, they get followers, and they’re more affordable than a news article. True story.
The essence of Pirmin Sessler’s article is “you do you” as a formula for success, but with a few caveats. For example, you want to keep your messages simple (even if your approach is complex), and your concentration should be on the essence of key messages.
Native advertising or sponsored content is riding high now, but Toni Fitzgerald reasonably speculates that it’s due for a fall. Toni suggests this is because of the truly toxic aftermath of recent fake reporting, low ROI, lack of engagement, and risk to credibility among other faults.
This run-down of marketing states by Christopher Heine reveals telling (and ultimately useful) information that can help you plan your marketing strategy. For example, did you know that 74% of U.S. companies with at least 100 employees will choose Instagram in 2017. Meanwhile, 53% of women made a purchase as the result of an influencer’s blog post.
The new year is almost upon us, which is why we created this post that reveals five essential things to plan and to budget for in your 2017 marketing plan. Storytelling is still a critical marketing component, but video, influencer strategies, digital ads, and targeted content should be worked in for 2017 as well.
Need help coming up with a content marketing plan? Contact us at The Storyteller Agency and let our team help your brand have its best year yet.