Unicorns, meaningful content, tips from millennial influencers, adopting journalistic techniques…phew, this last week of March has been a good one for content marketing news and to-dos. In case you missed it, we have the highlights covered in this week’s Friday Fix, which starts as soon as you fill up your coffee cup and kick your feet up.

5 Powerful Lessons Content Marketers Can Learn from Journalism

Journalists are notoriously good storytellers because they know how to get detailed information and translate it into a compelling read. Nicki Howell has the scoop on five things that journalists do that can improve your content storytelling prowess.

7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers

Everyone secretly (actually, probably openly) fantasizes about having a blog that knocks it out of the park with every post. While he can’t write your content, Sawaram Suthar can give you seven smart tips for making the most out of every blog.

How Airbnb CMO Jonathan Mildenhall Uses Digital Storytelling to Create Content That Matters

Haniya Rae isn’t wrong to point out that most brands are very hesitant to take a firm stance on political issues that gets feathers ruffled; however, Airbnb CMO Jonathan Mldenhall has no problem getting into the fray and using digital storytelling to advocate for issues he and Airbnb stand behind.

What the Commodification of (Snapchat) Stories Means for Marketers

As Bola Awoniyi points out (and you’ve undoubtedly noticed) storytelling on social media platforms is as ubiquitous as the ‘like’ button, but what does that mean for marketers? Bola looks at the current playing field and addresses how brands should respond.

7 Tools That Make Interactive Content Creation Easy

Interactive content has been getting a major boost since 2015. If you’re not already sharing quizzes, assessments, videos, or whatever helps your audience connect with your brand, check out these seven easy tools for content creation picked by Aaron Agius.

Like It, Share It…. But Will They Buy It?

Using the power of influencer marketing is all the rage, but as Katie Harper asks, “Will they buy it?”  That depends on whether or not what the influencer (or anyone, to be honest) has to say is of interest to the audience.

Marketers: Harness Tech to Transform Your Brand Stories into Powerful Sales Triggers

Success in content marketing isn’t achieved by getting just one thing right; it happens when you get many things right (at the same time). Lyndon Wood explains how marketing tech can give your story the edge needed to be its best.

7 Tips for Telling the Content Unicorns from Content Donkeys

So, donkeys and unicorns are both four-legged hair-covered animals that from a distance can look similar; however, they’re definitely not the same. Unicorns are much more rare. Among the noise of all of the content produced, there are a lot of donkeys. Larry Kim helps you spot the unicorns.

How Three Millennial Influencers Built Their Following (And What Brands Can Learn from Them)

Speaking of unicorns, Lauren Friedman takes a look at the most mystifying population, the millennials. Specifically, she provides the story on how three millennial influences built their followings (and what you can learn from them).

If You Aren’t Doing Content Marketing, You’re Missing the Boat

It’s kind of crazy to think that not everyone is “doing” content marketing these days, but there are still some who don’t see the benefit behind it. Christine Comaford’s illustrates why your brand needs content marketing (as well as the four keys to successful content (including the CURVE elements).


Ready to get on the boat with content marketing (or to jump ship to a boat that’s all about quality and meaningful content)? Contact The Storyteller Agency; we can help you create content that leads to enduring relationships with your audience.

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