What’s your story? This question may sound simple, but clients often have a hard time discovering and crafting the story that they want to share with their audience. Lucky for them, we’re here to guide them along the way, while proving to them that they do, indeed, have a story to tell. In fact, we all have countless stories to tell, and finding those stories is the key to evoking emotion and pulling your audience in. Sometimes, finding your story is as simple as asking yourself the right questions, in regards to your business or organization. So, while I have your attention, let’s talk about some of these questions and how they can help you find your story.
Who founded your company, and why?
Every story has a beginning, and so does your company. The foundation that your company was built on is a huge part of your story and what makes it unique. Allow yourself to travel back in time and get in touch with the story of your company’s beginning, and ask yourself, “How can I share this story with our audience?” If you don’t have the answer, we certainly do. There are so many micro-stories within a company’s beginning –
· Sources of inspiration for a company’s founder
· Obstacles of a company’s growth and success
· The story of a company’s first employee
What sets your brand apart from others?
In other words, what makes your brand unique? Take a good look at the competition in your area and ask yourself, “How are we different?” In order to set yourself apart from other businesses in your area, you have to bring something unique to the table. Once you figure out the answer to that question, share that story with your audience in a creative way.
What are the causes that your business supports?
In what ways does your business support and/or give back to the community? This alone tells a story about your business – it is part of the voice of your brand and it brings to light the causes that your business is passionate about.
· Tell a story about a recent volunteer opportunity that you participated in
· Tell a story about collaboration projects with local non-profit organizations
· Tell the story of a local child or family who is benefitting from a charity that your business supports
What is one thing that you want your audience to know about your business?
Storytelling is about thinking outside the box of standard marketing tactics – it’s about taking your business’s product or service out of the equation and making an emotional connection with your audience. So, outside of a specific product or service, what can your business offer to its audience? Maybe yours is a story of loyalty or compassion, or maybe it’s one of laughter. Regardless, when you evoke an emotional response from your audience, it will become forever linked to your brand.
What motivates your team to go to work each day?
What is the driving force behind your team’s will to wake up and go to work each day? There is a passion that lies behind the startup of a business, and that passion lays the foundation for its growth and sustainability. What is the mark that your business wants to make on this world (or your audience)? There is a powerful story behind the answer to those questions, and we can help you craft it.
Storytelling is NOT about your company
Contrary to popular belief, brand storytelling is not about your company. It is ultimately about your clients and the value that they get when engaging with your business. The most powerful brand stories are the ones that prioritize customers as the stars. You should think of your company as a supporting character in the stories that you tell. Have you found your story?
Are you ready to start telling your story? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to firstname.lastname@example.org. We would love to help you craft your brand's story and we have the resources necessary to allow you to share it via a multitude of creative outlets.