Pool parties, BBQs, and fireworks – who else is looking forward to 4th of July weekend? Before you kick off the weekend festivities, take a little time to check out the latest in marketing news. Today we cover topics like: how to reach an audience with a five second ad, targeting low-volume keywords, and predicting the future of SEOs. We also tap into on-page content, evaluating prospective clients to address their needs, and Google rankings. So, grab a notepad, pen, and a latte because the countdown for your weekend begins here.

Long Tail SEO: When & How to Target Low-Volume Keywords
 

Rand Fishkin delves into why business owners shouldn’t discount the impact of long tail keywords for their business.  With strategies like focusing on a small set of keyword terms or producing quality content for your site, these powerful strategies are designed to work in your favor.

Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

Instead of chasing after the never-ending changes of search engines, why not study their thinking process? Angular Marketing researches the future implications of these search engines as they supply the outcome for business owners so they can stop chasing and start evaluating.

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

How do you capture a viewer’s attention with a five second ad? The answer is simple, make your ad five seconds long!  This idea alongside a few other no brainers, Daniel Marks addresses how to use your creativity to sustain the attention of your audience.

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

After meeting with your clients for the first time, you’ll typically produce a solid idea of what they’re looking for. In fact, before the first meeting, most clients have a clear idea of the areas in which they need help - but what about those who have no idea?  What do you do with the clients who have a clear idea, but may not have the best idea? In this two-part article, Emily Smith addresses questions like these while helping business owners identify and evaluate the needs of prospective clients.

The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

On-Page content can be easily overshadowed with all the glitz and glamour surrounding “cool digital marketing trends.” Simon Penson responds to the overshadowing by magnifying the functionality and simplicity behind a topic that is so easily overlooked.

10 Illustrations of How Fresh Content May Influence Google Rankings

Are you a visual learner? Do you enjoy reading articles with hand drawn or eye-catching images? Well, buckle up because this article is for you. Although the title implies the influence of illustrations on Google rankings, the article contains so much more.  With the use of straightforward illustrations, Cyrus Shepard lists unconventional steps every business owner should follow to step into high search engine rankings.


Trying to figure out how to tell your story? Have an idea for an online marketing campaign or just need a creativity boost? With the options of visual, written, and social storytelling you’re sure to find the right fit. Contact us at The Storyteller Agency and let us help you bring out your inner storyteller.

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