It’s safe to say everyone is ready to bid 2016 adieu, but before you do, check out the Friday Fix and see what the last thing content marketers were thinking before ringing in 2017. Have a safe and Happy New Year! See you next year! (Yep, we said it.)
You hear “tell your brand story” all of the time, but what does that mean? Well, Sean Schroeder lays it out in this detailed piece showing how and why the buyer’s brand journey is your story to tell.
Could content marketing last forever? That’s what Jayson DeMers debates in this “cases for / against”-style article in response to the question. Multiple mediums and a lasting reputation from a solid brand story make cases for yays while AI and user fatigue make cases for nays.
Brian Fravel suggests that rather than content being king, timing is king because when sales drops content to the customer can make the difference in whether or not it’s consumed, so check out Brian’s timing tips for winning content delivery.
A lot goes into content marketing success, and while talent is good, being strategic is also important. Take Carlton D’Silva’s advice on what to ask while planning your digital campaign (such as, what do you do with your data?).
Great video can have an awesome return, but bad video…cringe. Gordon Tredgold looks at eight mistakes you should avoid making with your (costly) video storytelling.
Eric Wendt’s trends in the first part of his article are more like best practices. In this piece, he covers personalization, storytelling, and quality and provides details on how and why to follow those “trends.”
Part two of Eric Wendt’s article focuses on things that are definitely going to be what the cool kids are doing in 2017 such as live streaming, native advertising, and mobile (and more).
You put a lot of time and effort into your work, but it doesn’t take much to cause your content marketing to flat line. Take Debra Jason’s tried-and-true advice on bringing content marketing to life like writing a great headline, delivering on the headline’s promise, using an image to help tell the story, and more.
Let’s be honest. Every time we put ourselves out there, we’re swinging for the fences (or at least as hard as we can). Here, Priyanka Desai hits with video stories, Snapchat live, and more while documenting misses, like not writing down your strategy.
What’s the best way to end the year? By looking analyzing the best of the previous year, which is what Brielle Jaekel does in this piece on the top 10 (luxury) brand social videos of 2016. Audi, Marc Jacobs, and Mercedes-Benz were three to make this list.
We’re hours away from 2017. Do you want to tell great stories and have your best year in content marketing ever? If so, contact us, The Storyteller Agency and let us help you with our many services.