The Friday Fix - May 26, 2017
Happy Friday Fix before Memorial Day Weekend! We know you’re ready to head out for a weekend of beaches, backyard BBQs, and—most importantly—honoring those who gave their lives for us to enjoy those simple pleasures. First though, massage your mind and pick up a few conversation starters with this week’s Friday Fix, our weekly rundown of who’s saying and doing what in content marketing. …Then slap on the sunblock and have a Happy Memorial Day holiday!
The Story Behind Storytelling
Stories are an important part of content marketing so much so that they’re blurring the lines between B2B and B2C. Andrea Miller prefers to think of it as P2P (people to people). What’s your marketing mindset? If you’re not telling stories, Andrea’s got the story behind storytelling to guarantee a happy ending.
Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace
Tom Gerace will be presenting at Forward 17 on how to embrace empathetic storytelling. Understanding this is important because stories fuel our emotions, minds, and feelings. Tom Bentley has the story on Gerace’s insights.
6 Content Engagement Techniques that are Way Better than “Hooking” Readers
How many times have you thought about a good ‘hook’ to get attention? If you’ve ever felt cheesy, you’re not alone, which is why Bethany Johnson digs deeper and shares six quality engagement techniques you can start using right away.
It’s Time to Take the Brand out of Branded Content
If audiences could write a letter to brands, it’d start with, “It’s not all about you.” True story. Molly DeWolf Swenson explains the necessity of taking the brand out of branded content and why behind-the-scenes storytelling should be front and center.
How You Can Rise above the Social Media
Social media noise can be a huge drag on your social media marketing game; however, Jessica Davis shares six handy organic strategies that will help you “beat the social media noise.”
Top Podcasts for Storytelling and Creative Entrepreneurs
Recently we shared some of the top podcasts for marketers, but if you’re looking for great podcasts to help with creative entrepreneurship and storytelling, then check out Tanya’s list of her faves (and why she loves them).
AI, VR, Big Data and Their Impact on Digital Marketing
The future of content marketing tech is getting ever-closer, and no matter what your feelings on AI, VR, etc., you’re going to need to know how to leverage them to tell stories. Gopa Kumar examines the present and future of these technologies and their impact on digital marketing.
Snapchat’s New Custom Stories Could Revolutionize Local Marketing
Thanks to Snapchat’s latest innovation, custom stories, you don’t have to be a big brand to benefit from using Snapchat. Annie Pilon says the new feature lets users create groups, add specific stories, and focus on a specific geographic area.
The 5 Content Marketing Strategies Defining 2017
We’re almost halfway through 2017, so it’s time for a report card on what’s driving content marketing. Chip Espinoza examines five strategies that have taken the wheel.
The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn from Them
“What makes a timeless story tick and how can I harness that essence for my own stories?” asked every storyteller ever. Keith MacKenzie explores how Die Hard has, well, never died, and what we can learn from it.
3 Reasons Why You Should Update the Content on Your Website
By updating your website’s content, your website can help your business in innumerable ways from enabling you to build and to keep an audience to staying relevant with search engines.
We know there are a lot of moving parts that go into content marketing, which is why you should let the experts at The Storyteller Agency take the wheel. Our talented team members can help you discover your story, tell it in a creative way, break through the social media noise, and more.
