It’s the holiday season, which means most people’s marketing (and spending) efforts are in high gear. Don’t be the brand that gets left behind; instead, get keep your business front and center with these three smart digital marketing holiday strategies.
1. Use Social Media to be Front & Center
As your audience spends more time away from the grind and into the online shopping fray, they’re also spending more time checking up on social media making that a perfect place to target your primary audience.
Whether your audience is on Facebook, Twitter, Instagram, or Snapchat more, leverage that platform to reach your niche audience. Here’s how:
- Figure out exactly who you want to reach; targeting your niche audience beats casting a net and hoping you catch the right fish
- Time your campaign, so the right content is in front of your audience at the right time.
- Give content away. For example, the girl who made peppermint cups a few years ago spread holiday cheer and her brand by giving the recipe away on social media. She went viral, which more than paid for the free content.
As always, think about what your audience needs and be genuine in what you put out there. Consumers use social media to buy and to share what they buy and get, so the payoff could be double. Video works well for this kind of campaign.
2. Ramp up Your E-mail Marketing
E-mail marketing puts your content in front of people who’ve either purchased from you before or who’ve said, “I want more from this brand.” During the holidays, though, e-mail inboxes are saturated with content, and people can’t click delete fast enough.
That doesn’t mean you should skip the e-mails. Instead, focus on doing more quality e-mail promotions.
- Give loyal fans special perks and bonuses they can’t find anywhere else like tips about specials and flash sales.
- Give audiences what you’d hope to see in your inbox.
If you’re a newer brand, use promos and other specials as incentive for people to give them your e-mail address. If you’re selling something for a bargain that people want, they’ll happily give you their e-mail address, so they can save a few dollars. Having that e-mail addresses enables you to say thanks and to start building a relationship that will translate into future transactions.
3. Embrace Holiday Themes & Flash Sales
This season, many brands are going with a “12 Days of Giving” type of promotion, and so far, it’s working. The way it works is that for each day of the promo, there’s an amazing new offer be it a product or service. Your audience only has one day to commit, so it’s important that you get the news out via e-mail and social media that the deal is going on.
- Schedule an e-mail for each day with the newest offer
- Remind your audience of the promo on social media
- Let your audience know about the event in advance
December is already moving forward, but you can mount a 12 Days campaign between December 12 and 24 or do something unique like a seven-day or a five-day countdown to New Year’s. Post-Christmas Day marketing is often forgotten or is an afterthought for many brands, so the competition for attention might be less aggressive; however, there will still be plenty of consumers looking to spend gift funds.
The key to a good digital holiday marketing campaign is understanding your audience. Use video, social media, and e-mail as well as holiday-themed specials and flash sales to give your audience exactly what they want when they need it.
Don’t be a Scrooge. Get in on the digital holiday marketing bandwagon and see what it does for your brand. Just put your best face forward and think of what your audience wants from you. Not sure how to do this? No problem! Click here to contact The Storyteller Agency, and let us make your 2017 holiday marketing season merry and bright!