It might be Friday the 13, but there’s nothing unlucky about this week’s Friday Fix where we dig deeper into 2017’s best marketing trends, the anatomy of Facebook video, inspirational brand storytelling examples, and more!
Lavanya Loomba identifies five brands, their stories, and their success before analyzing the takeaways from each unique example of brand storytelling. The thing each brand has in common? Their stories are honest and consistent with who they are.
Instagram’s latest release, skippable full-screen ads in stories, is off to a big start. Kathleen Chaykowski shares the statistics and details on the success and outlook for this latest implementation the platform’s immersive storytelling feature.
Forbes Communication Council explores what we can all learn from Twitter’s six-second video app, Vine, dying on the proverbial vine. Lessons include realities like good storytelling trumps delivery, and shorter isn’t always better.
Even if you flunked biology 101, Kyle Harper’s anatomy of a shareable Facebook video is a course you’ll want to take notes on because of how critical creating really good video is to your content marketing success.
If you’re looking for a way to tell a stronger purpose-driven story, then check out Billee Howard’s piece where the culture of purpose-driven content collaboration is explained. It’s such a great platform for meaningful engagement you’ll wonder why you weren’t already doing it.
Kate Harrison shares Influence-Central CEO and founder, Stacy DeBroff’s, insights on the digital and social horizon. Among the trends are that Gen Z will look toward social channels that provide instant gratification, brands will need to be even more tuned into the consumer, and more.
You may have wondered what influencer marketing is or why it’s projected to be so big in 2017. If so, Bruce Clayton weighs in on the potential, the power, and the measurability of content produced by affiliates.
Lani Carstens agrees crafted storytelling is essential to drawing in audiences, but by thinking of it as branded journalism and opening your eyes to new ways of thinking, you’re able to be more focused and strategic in your approach.
Cartoon Network has Gen-Z’s attention, and since some of the Gen-Z audience resides at Taylor Holland’s house, she couldn’t help but make some observations from the K-college-aged generation that will help your content marketing such as tell a story, keep it fresh, and dive in digital-first.
Forget go big or go home; today, it’s go global or go home (because where else would you go?). Ashley Carlisle examines the highly visual, emotional, and universally appealing content that has global reach.
One of the best ways to stay on top is to adapt your content marketing strategy so that it incorporates tools and trends that attract audiences. Stay on top in 2017 by incorporating these five social media trends into your strategy.
Explore new ways to tell your brand story and to resonate with your audience. Contact The Storyteller Agency and let us help you create a focused, head-turning content marketing strategy.