It’s Friday; are you ready for your weekly Fix? The second edition of the Fix shares information on what’s trending in Content Marketing right this second as well as what industry leaders say you need to know to make your content marketing strategy work best for you.
Social Media’s Influence on Your Content Marketing Strategy
Social media is a multifaceted Rosetta stone in any content marketing strategy. If you’re not using social media yet, or if you’re not sure how to integrate it into your strategy, guidance in this article will get you on the right track.
The Top 7 Content Marketing Trends Dominating 2014
Rather than becoming an outdated approach, content marketing approaches promote customer and brand relations. If you’re wondering if your content marketing strategy is on target with what’s working, check out this easy read on Forbes.com.
Top 8 Fresno Web Design and Online Marketing Trends that Will Dominate SEO
Your content needs to be prepared like you children’s vegetables to keep up with new trends; it should be visually stimulating, easily digestible, and dished out in small, varied portions. Get the meat and potatoes on what’s coming up in this Digital Journal piece.
15 Parallels Between Football and Content Marketing
Football fan and North Carolina transplant Ryan Kettler makes 15 fantastic analogies between football and content marketing in this fun read. A few play-by-play highlights are the importance of teamwork, goals, strategy, audience, practice, and tenacity on any playing field.
Common Objections against Content Marketing and What a Marketer Should Say
Despite the proven success of content marketing, there are still naysayers who refuse to believe that Santa is real (in this case, he really is). Breaking down content marketing and its challenges and providing evidence-based support, this article raises points to mention when confronted with a non-believer.
Is Your Small Business Doing Content Marketing Wrong?
If your approach to content marketing reads like a used car ad, then you’re doing it wrong, and no one’s buying it. Audiences want to feel like people, not targets, so by implementing a fresh approach in a consistent, natural voice, you can turn that used car ad into something people want to read.
LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy
Get inside LinkedIn’s Senior Manager of Content Marketing & Marketing Solutions Jason Miller’s head via this one-on-one up close and personal between Miller and author Leah Betancourt. Get Miller’s thoughts on relevant content, real-time marketing, and more.
The Art of 6 Simple Questions
Keeping content fresh over time is like keeping the spice in a marriage; it’s a simple approach, but it takes work. Just like in keeping a marriage alive, it’s all about engaging your partner by asking the right questions and stimulating conversation.
How to Create Massive Value Content & Blow Your Readers’ Minds
The concept of Massive Value Content (MVC) centers on directly addressing readers’ burning desires by creating one fantastic post per week instead of posting seven vanilla blogs per week. Author PoojaLohana breaks it down telling you how to create your own mind-blowing MVC in an easy-to-read cheat sheet.
Top 5 SEO Techniques That Will Hurt Your Business
A little formatting snafu doesn’t stop this article from containing useful information. If your content marketing approach is on par with what you were doing three years ago, then it’s time for a refresh. This is a great read if you think you might be guilty of doing yourself more harm than good.
Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.
Connect with Amy: LinkedIn