It’s finally Friday. After a long week we know you are ready for the weekend, but first catch up on what’s new in the world of marketing and storytelling. Have you heard of Instagram’s big update this week? Do you know what the most important thing in marketing is? Do you know how to ensure renters are choosing your VRBO listing? Check it all out in this week’s Friday Fix. (And don’t forget to click the title links for access to the full articles.)

5 Ways Brands Can Weave Storytelling Into News Articles

The Search Engine Journal emphasizes that it is so important for marketers to convey their message through stories. Starting with a unique angle, providing examples and adding original commentary are all ways marketers can enhance their storytelling.

Influencer Marketing Done Right (And Wrong)

Far too often, companies waste money on unsuccessful influencer marketing because they do not have a concrete plan. The Huffington Post shares that the right approach to successful influencer marketing involves a signed agreement with clear direction that focuses on building an ongoing relationship.

Instagram is Adding Stories to Another Section of its App

Remember when we said businesses need to create Instagram Stories? It just became even more important. Mashable reports that Instagram Stories will now show up in the Explore section in addition to its original placement, meaning that potential followers can now easily discover your brand on Instagram.

Storytelling in the Digital Age, It’s Getting Better All the Time

Branding Magazine shares the evolution of digital communication, stating that the resources have come a long way in helping marketers communicate with their audience. One of the most game-changing advancements is streaming online video content. Check out how video marketing has helped big brands such as IBM and Microsoft.

The Most Important Thing in Marketing Isn’t VR or AI

With new trends popping up everyday like virtual and augmented reality, it is hard for marketers to know where they should focus their time and money. Social Times reports that these trends are nowhere near the most important thing in marketing. Instead the focus should be on recognizing that consumers are constantly switching between devices, resulting in the need of cross-device targeting.  

7 Creative Content Marketing Strategies That Are Absolutely Crushing It

Forbes shares that using humor, being responsive, educating your customers and writing a killer headline are all strategies to improve your content marketing. While not every strategy will work for every company, it pays off to test new approaches and take risks.

Stop Texting and Start Speaking: The Olympians of Storytelling Show you How

CNN discovers that while we spend most of our time communicating through mobile devices, we still hunger for verbal communication.  One of the oldest public speaking groups Toastmakers is rapidly expanding because people in all professions are realizing the importance of communication skills. Read one man’s account of becoming a storyteller.

5 key considerations for ethical virtual reality storytelling

Instead of sharing a story, a user is completely immersed in the story with virtual reality. VR is a new up-and-coming means of communication for marketers, and Journalism News shares tips for how to ensure this is done ethically. Making a risk analysis, testing material and receiving active feedback will all assist brands in creating this immersive storytelling.

How to Create a Dynamic VRBO Listing

South Walton is a major tourist destination, and because of that the area is filled with options for vacation rentals year round. Creating a unique description, using high quality photos and giving sufficient details about a property will create a standout listing that will attract potential renters.


Do you want to connect to your audience through sharing your brand’s story? If so, contact The Storyteller Agency today to help you craft your story and share it with your customers. 

 

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