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how to create a VRBO listing


The Friday Fix - October 21, 2016

It’s finally Friday. After a long week we know you are ready for the weekend, but first catch up on what’s new in the world of marketing and storytelling. Have you heard of Instagram’s big update this week? Do you know what the most important thing in marketing is? Do you know how to ensure renters are choosing your VRBO listing? Check it all out in this week’s Friday Fix. (And don’t forget to click the title links for access to the full articles.)

5 Ways Brands Can Weave Storytelling Into News Articles

The Search Engine Journal emphasizes that it is so important for marketers to convey their message through stories. Starting with a unique angle, providing examples and adding original commentary are all ways marketers can enhance their storytelling.

Influencer Marketing Done Right (And Wrong)

Far too often, companies waste money on unsuccessful influencer marketing because they do not have a concrete plan. The Huffington Post shares that the right approach to successful influencer marketing involves a signed agreement with clear direction that focuses on building an ongoing relationship.

Instagram is Adding Stories to Another Section of its App

Remember when we said businesses need to create Instagram Stories? It just became even more important. Mashable reports that Instagram Stories will now show up in the Explore section in addition to its original placement, meaning that potential followers can now easily discover your brand on Instagram.

Storytelling in the Digital Age, It’s Getting Better All the Time

Branding Magazine shares the evolution of digital communication, stating that the resources have come a long way in helping marketers communicate with their audience. One of the most game-changing advancements is streaming online video content. Check out how video marketing has helped big brands such as IBM and Microsoft.

The Most Important Thing in Marketing Isn’t VR or AI

With new trends popping up everyday like virtual and augmented reality, it is hard for marketers to know where they should focus their time and money. Social Times reports that these trends are nowhere near the most important thing in marketing. Instead the focus should be on recognizing that consumers are constantly switching between devices, resulting in the need of cross-device targeting.  

7 Creative Content Marketing Strategies That Are Absolutely Crushing It

Forbes shares that using humor, being responsive, educating your customers and writing a killer headline are all strategies to improve your content marketing. While not every strategy will work for every company, it pays off to test new approaches and take risks.

Stop Texting and Start Speaking: The Olympians of Storytelling Show you How

CNN discovers that while we spend most of our time communicating through mobile devices, we still hunger for verbal communication.  One of the oldest public speaking groups Toastmakers is rapidly expanding because people in all professions are realizing the importance of communication skills. Read one man’s account of becoming a storyteller.

5 key considerations for ethical virtual reality storytelling

Instead of sharing a story, a user is completely immersed in the story with virtual reality. VR is a new up-and-coming means of communication for marketers, and Journalism News shares tips for how to ensure this is done ethically. Making a risk analysis, testing material and receiving active feedback will all assist brands in creating this immersive storytelling.

How to Create a Dynamic VRBO Listing

South Walton is a major tourist destination, and because of that the area is filled with options for vacation rentals year round. Creating a unique description, using high quality photos and giving sufficient details about a property will create a standout listing that will attract potential renters.

Do you want to connect to your audience through sharing your brand’s story? If so, contact The Storyteller Agency today to help you craft your story and share it with your customers. 




How to Create a Dynamic VRBO Listing

South Walton is a major tourist destination, and because of that the area is filled with options for vacation rentals year-round.  With the surplus of choices, creating a vacation rental listing that stands out among the rest is crucial. This can be a challenge, but following these steps will create a robust and vibrant VRBO listing that is sure to attract potential renters vacationing to our side of town on 30A, or anywhere.

Make it Unique

Like any form of writing, the information regarding a vacation rental should be told as a story. Writing in this way will captivate readers and encourage them to discover more of the story by visiting the property on their own.  Property owners need to include information in their stories that uncover the characteristics that make a rental stand out from others. Another way to make sure a rental is individualized is by eliminating cliché phrases such as “beautiful view.” Using bold, distinctive descriptions will better entice the potential renter to choose that property.

Use Words that People are Searching

It is crucial to create a listing with the goal that it will show up in Google searches. For example, when searching for a rental, someone may be looking for a “gulf-front 4-bedroom condo.” Using phrases such as this one in listings will help the property listing show up in the Google search results. Before creating the listing description, always think “what would someone Google to find my listing?” Ensuring that a listing is optimized for search results will cause it to have a higher rank in Google, resulting in more online visibility.

Give as Much Detail as Possible

Give readers everything they may be looking for by including as much information about the property and amenities as possible. If a potential renter has to search for answers, he or she may bypass that rental and move on to another listing that is more robust. Eliminating details about the rental can also make it seem as if the owner is hiding something. Being transparent and providing ample detail allows to renters to make an informed decision on the property and accurately determine if that is the right choice for them.

High Quality photos

High quality, current photos are key to a successful VRBO listing. Nothing is worse than a guest being disappointed in a rental because it is not how it looked in the pictures. Invest in photography, and make sure the pictures are up to date. Rental owners need to be as truthful as possible when showcasing their offering, ensuring that their guests are properly informed about the listing.  

Take Criticism

Vacations rental owners should frequently look at the reviews they are receiving, and take the feedback into consideration. It’s a good idea to tweak the listing based off of the feedback. For example, if a review says that the owner wasn’t very accommodating, the owner should consider making changes such as providing snacks or toiletries. Checking reviews often, responding and making changes will show potential renters that the owner is concerned about their guests.

Look for Inspiration

Some vacation rentals have hundreds of rave reviews, but how did they get to that point? Take a look at these popular rentals to see the words and phrases used in their listing. Researching what words others use, examining how much detail is in an outstanding listing, and exploring the type of feedback popular rentals are receiving can be extremely helpful when creating or updating a listing.

Do you need help crafting the story of your vacation rental? The Storyteller Agency has helped many clients define and share their story with their audiences. Contact us today to get started.