Friday is finally here, and you know what that means - it’s time for The Fix! Forget your to-do list and indulge yourself with a tall iced coffee and the latest in marketing news. In this post we cover buyer personas in Inbound Marketing, easy visual marketing tools, and content marketing staffing trends. We’ve also thrown in a few email marketing tips, ways to create user-friendly URLs, and the influence of data journalism in marketing and other industries. 

Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

Based on the outcome of previous articles and research, Carly Schoonhoven combines sources to create a viable beginner’s guide regarding buyer personas in conjunction with Inbound Marketing. She begins the article by laying out key information that marketers need to assist in improving their strategy and concludes with strong analytical studies.

Tap into Free, Cheap, and Easy Visual Marketing Tools [Infographic]

Barry Feldman demonstrates why the enhancement of visual marketing can be beneficial to marketers. In the article, he explains that small budgets, little time, and the lack of expertise are obstacles that can be overcome with the right tools.  He supplies his readers with an extensive list of visual stock photos, photo editing, infographics, video editing, fonts, word clouds, and templates that are simple and user friendly.

Content Marketing Staffing Trends for 2016

Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.  Ayaz Nanji uses this statistic as the basis of his piece as he addresses the importance of content marketing and the anticipated increase of staffing in this area.

19 Simple Email Marketing Tips to Improve Your Email Open and Click through Rates

This article, which was written by Lindsay Kolowich, is jam packed with valuable information. Who knew that plain text formatting was the way to go? According to Lindsay Kolowich, the use of HTML-rich formatting is a flawed idea when composing an email, due to the fact that not all recipients are able to view the entire content. This is one of the many strategies and recommendations that she provides to readers.

The Anatomy of a Search-Friendly URL [Infographic]

With the constant changes of algorithm over time, it’s always a good idea to have a tried and true approach. Optimizing your URL can draw in large audiences and assist in giving you an advantage over the competition. Lindsay Kolowich identifies the anatomy of a user-friendly URL in this informative article.

Data Journalism: A Simple Guide for Marketers

Data is needed to support stories. From television ratings to global warming, these statistics are the foundation of credibility.  This is possibly why Data Journalism has creeped its way into almost every industry. The examples used to explain how these numbers formulate to content is intriguing. Pratik Dholakiya emphasizes how data can be translated into forms other than numbers.


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