Who hit the fast forward button? It’s hard to believe it’s the last Friday in September 2016, but here we are. This week’s Friday Fix (i.e., content marketing rundown) focuses on storytelling strategies and resources (like video, VR, and Fabric), finding the right social media channels for your brand and more. So, kick back and get Fixed!
The power of video in content marketing is undeniable; if you don’t want to take it from us, take it from pundit Mehroz Khan who, in this piece, breaks down what social media video’s effects are on each social platform, and more (like how great Instagram video is).
Virtual Reality (VR) is the new cool kid with the cool toys. If this were the ‘80s, VR would be the guy wearing stonewashed denim and carrying a skateboard. Per Rob Holzer, VR has some killer power in its ability to tell stories and to reach audiences. Could it be the best friend you never knew you had?
Whether you’re a B2B or a B2C company, Taylor Mallory Holland’s piece should resonate because even though B2B and B2C companies differ, when it comes to the important content marketing matters, not so much. Here, Taylor reveals how five B2B brands brought their stories to life and ultimately hooked their audiences.
Even though it might seem like PR (or personal relations) isn’t a valid business anymore, as it turns out, it is. What’s more, as Chris Morrison points out, it actually has a lot in common with content marketing from the standpoints of storytelling, building relationships, and more.
Take it from Anthony O’Brien (and not Steven Spielberg, or so it seems) that great storytelling in content marketing is about not only telling quality stories and engaging your audience but also on taking the audience on a journey that leads them to your business. Here, Anthony tells us how to make that happen.
If you thought that by “fabric” that pundit John Montesi was talking about chenille, then your mistaken. He’s actually referring to the digital social media journal that allows users to transform digital paper trails into online stories. Check out why this composition medium that lends itself to digital storytelling holds so much promise.
Have you ever ‘liked’ without reading an article? If so, then you’re guilty of “knee-jerk content marketing”. Here Jon Simmons analyzes why we do it and what it means. The point, though, is that the likes and shares aren’t as powerful as other measurable variables, which are obtainable through telling meaningful stories.
It’s a given that a content marketing strategy is a must-have for business success. In this piece, Priyanka Desai details eight essential steps one should take to guarantee success. Specifically, Priyanka hones in on things that will help you produce more engaging content and be a better storyteller (from visuals to headlines to the call to action).
Let us guess…it’s your first year with a content marketing strategy and the payoff hasn’t been ideal. Well, per Jim Joseph (and everyone in this business) content marketing works but it takes time, and what’s more, good marketing doesn’t come easily (but really, does anything?).
Google is all about shaking things up. Recently they revealed that Penguin is part of the core search engine algorithm and its affect on real-time searches is official. See what Azzam Sheikh has to say about how that impacts your content marketing.
It’s essential that businesses have an active presence on social media but the reality is that not all social media channels are right for every business, and it’s not possible for (most) businesses to have a presence on every social platform (at least not without outsourcing social media management).
Are you ready to put your voice on social media but aren’t sure which platforms are right for you? Contact us at The Storyteller Agency and let us help you shine on social media.