Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people – how does your business engage its audience? Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and engages them. Finding and sharing your team’s story is like a one-way ticket into the hearts of your audience. So, what’s your team’s story? Most people aren’t sure of the answer to this question, which is where we come in. Let’s talk about some ways that your team can uncover the stories that you want to tell and start sharing them with your audience.

Take a Team Branding Workshop

Your team’s story lies at the heart of your brand – in fact, everything lies at the heart of your brand. Your brand is the heart of your business. So, if you haven’t successfully built a brand for your business then that is the first place to start in uncovering your team’s story. Have you ever considered gathering your team and attending a branding workshop? This workshop will accomplish the following things for your business and team –

·         Discover the voice of your brand

·         Create a mission statement for your brand

·         Create a bonding experience for team members

·         Uncover the stories within your brand

·         Discover creative ways to tell your brand’s story

These are just a few of the things that can be achieved through a branding workshop. This can even be helpful for a business that may have already built a brand – sometimes your team needs a refresher course to revisit everything that lies at the heart of your business and reset so that everyone is in tune and on the same page.

Let the customer tell the story

Being relatable to your audience is a huge part of incorporating storytelling into your marketing strategy, and what’s more relatable than hearing your story from a customer’s point of view? And I’m not talking about online reviews – I’m talking about knowing your target audience and telling a story from their point of view. The most powerful brand stories are ones that prioritize the customer as the leading role – think of your company as a supporting character.

Get to the heart of what motivates your team

Why do you do what you do? Why do you choose to wake up every morning and go to work? What are the core set of values that your business was founded upon? There are stories that lie within the answers to each of those questions and the list of questions goes on and on. Ultimately, you want to discover what motivates your team and tell those stories to your audience.

Participate in team building exercises

Create opportunities for your team to interact outside of the office hours. By doing so, not only are you strengthening the bond of your team, but you are creating more great stories to be told – stories that have nothing to do with your product or service, but will resonate with your audience on a more personal level. Need some ideas?

·         Volunteer as a team with a local charity or non-profit organization once a month

·         Plan a team outing strictly for fun (bowling, anyone?)

·         Look into team building workshops that may be available in your area

Highlight the individuality of team members

Not only does your team itself have stories to tell, but so do each of your team members. Give your audience a backstage pass to get to know the faces behind your business. This is huge for becoming more relatable and establishing more of a human connection between your business and your target audience. This is also a great way to show appreciation for the people that work hard for your business – your audience will recognize that and appreciate it as well.

For more information about The Storyteller Agency, or to share your vision and story with us, contact us here. We have fully equipped to help you find and tell great stories for your business - including branding workshops, video production, creative content and much more! Now go out and tell a great story.