Can you believe we are already in the last month of 2016? With the end of the year quickly approaching, digital marketing professionals are predicting and projecting trends we will see in 2017. Check out those forecasts and more in this week’s recap on content marketing, social media, video marketing and storytelling news right here on our Friday Fix.
This week Instagram announced that it will soon support live streaming and disappearing videos and messages. If you are thinking that this once again sounds like they are copying features from other platforms, you’re right. What does this mean for social media marketing? Business2Community says Instagram’s newest additions may make this outlet a one-stop-shop for social media users.
Video has become an essential part of many brands’ marketing strategies. Business Wire shares findings from the return on investment on video marketing. The results show that video marketing is becoming more important, the majority of companies are creating more than 10 videos a year and half of companies use outside resources to create and produce their videos.
Media File says Snapchat’s latest product, Spectacles, proves that audiences don’t want polished narratives anymore. People want to see a real, unedited, first person view of a story. Learn more about spectacles and how they can help brands share their stories with their customers.
Many small businesses do not have a marketing strategy because they do not think they have the ability, resources or money to create one. Tech Co says all companies can create a marketing strategy by defining an end goal, determining a target audience, assembling a great team, creating value with content and advertising on a budget.
Business2Community hones in on the importance of brands creating a human persona to build deeper connection with their audience. Ultimately, a brand is a group of humans sharing a common goal to create stories that will attract customers to their products or services. Content a company creates is the vehicle that connects a brand and its audience. Check out the article for a look at how to create authentic human connections through content marketing.
Storytelling is an ancient tradition, but it takes a careful process to perfect. Customer Think says that brands need to discover the story’s goal, obstacles, stakes, climax and resolution to craft a successful story. Author Evelyn Timson says the process will create well-produced stories and entice customers to keep coming back for more.
Far too many businesses do not capitalize on social media’s potential because they cannot see direct results, especially on platforms such as Instagram where brands can only include one link in their profile. Entrepreneur says businesses can convert their Instagram audience into customers by using calls to action, running contests, telling a visual story and more.
With planning for 2017, this article shares where businesses should focus their time and dollars next year. Small Business Trends says focusing on mobile payments, mobile apps, mobile-only social and mobile search will lead to a successful marketing strategy in the future.
Many businesses are not sure if they need additional marketing assistance. Forbes created a 5-minute quiz to help companies decide if they should invest in an online marketing agency. Companies should consider their budget, understanding of marketing platforms, number of employees with marketing knowledge and more.
Does your company need assistance creating its 2017 marketing plan? The Storyteller Agency specializes in services including content marketing, social media marketing, video marketing and blogging. Contact us today to discover how we can help your business.