What is cause marketing? Well, to put it simply, it is the marriage between a business and a non-profit/charitable organization. It can encompass any marketing efforts for charitable purposes and it can be a real win-win situation for the business and the non-profit organization involved. This type of marketing can be extremely beneficial to your business, if done the right way. Cause marketing gives you the power to allow your business to shine in its best light and give back to a cause that you believe in while you’re at it. So, what makes cause marketing so successful, and what is the best way to incorporate it into your business’s marketing strategy? We’ve got you covered!

Why Cause Marketing Works

People support businesses that support their communities, plain and simple. Giving back, whether in your own community or globally, builds trust and positive impressions of your brand. What do all those good vibes get you? Good business. Show your clients that you share their values and goals of making the world a better place. Through tying your business to a cause that matters, you position yourself as a caring, compassionate brand that people want to buy from.

Now that we know a little bit more about what cause marketing is and why it works, let’s talk about how it works. As it goes with all marketing efforts, in order for cause marketing to be successful you need to develop the right strategy. And just as you may have suspected, we’ve got some tips for you. Keep these things in mind when developing your cause marketing strategy.

4 Tips for a Successful Cause Marketing Strategy

Be Authentic



When it comes to cause marketing, authenticity is an important element to keep in mind when developing your strategy. What causes are you truly passionate about? Choosing the right organization to work with can make all the difference. Your heart and soul will go into any work that you truly care about and that will shine through in your marketing efforts.

Be Consistent

When you are truly passionate about a certain charitable cause or organization, it should become a staple presence in your marketing strategy. Consistency will keep your audience coming back as the story of giving back continues to unfold. It gives your audience something to emotionally invest in, and the more consistent you are, the more trust you will build with your audience. So, incorporate your cause marketing efforts into your monthly strategy and keep your audience coming back for more.

Make it Count

When choosing an organization (or multiple organizations) to work with, do your research. Are there any charities/organizations in your community that are reaching out for help on a certain project? Or maybe an organization that may be struggling for support in general? Take the time to look into these things and choose an organization that can genuinely benefit from your partnership, because that is truly the beauty of cause marketing – two organizations working together for a greater good.

 Become a Storyteller

What better time to incorporate storytelling into your marketing strategy than when working with a charity or non-profit organization? This is such a great opportunity to inspire your audience and discover the power of storytelling in many different ways.



·         Tell the story behind the charity/non-profit organization that you are working with.

·         Create a video series that tells the story of the journey of the partnership between your business and the organization of your choice.

·         Tell the inspirational story of an individual or family in your community that the organization of your choice has helped.

There are so many different way to tell these stories, and with the right outlet storytelling can turn your cause marketing efforts into a real page-turner. 

Do you want to learn more about how your business can benefit from cause marketing? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We can help you develop the right strategy for your business.