Viewing entries tagged
digital marketing tips

The Friday Fix - June 2, 2017


The Friday Fix - June 2, 2017

First and foremost…have you had a doughnut yet today? Yes, it's National Doughnut Day, and it’s also Friday and time for our weekly content marketing review, the Friday Fix. Kick back with a chocolate-frosted and an iced latte, and relax as you catch up on the latest insights—it’s the perfect way to prep for a weekend away from the office. Trust us. Sips latte.

An Actionable Guide to Visual Storytelling

There’s an interesting predicament in that more and more B2B marketers plan to produce content this year; however, the majority of those content producers believe they are ineffective at content production. Robbie Richards asserts that visual storytelling is the answer and provides 15 tools, techniques, and examples to “cut through the noise.”

Find Your TRUTH: How to Think Like a Journalist in the Content Marketing Era

As content marketing production shifts evermore toward a consumer-focused mindset, it’s essential for marketers to adopt more journalistic approaches to their storytelling. Alicia Esposito explains how and why unleashing your inner journalist makes your stories more educational and inspirational.

Why Marketers Need to Invest in Authentic Long-Form Storytelling

While short-form content has its place, content marketers can make the biggest waves with their audience using long-form content. Rupert Maconick explains that by focusing on socially-conscious beliefs and practices in your content, you can enact change and earn positive PR.

Can You be One of a Content Darling?

A content darling, explains Fergus Stoddart, is one of those “iconic brands that you put on a pedestal and say ‘those guys get content’, ‘Wow, they know how to tell a story.” Now that you get it, can you be a “content darling”, darling?

Make Sure Your Brand is Telling the Same Story as Your Reviews

You have a perception of your brand and how your audience perceives your brand; however, your audience has their own idea of who you are, which is shown in your reviews. Justin McGill expands on the importance of ensuring your brand story matches the story told by your reviews.

4 Principles to Storytelling with Videos

Jefri Yonata is right on the money when he says that stories are effective tools for engagement and shaping your brand character. This is owed to their emotional appeal, timeline, and approach. Jefri shares four principles for using video for storytelling as video is one of the best mediums for leveraging the power of storytelling.

“We All Live Dramatic Lives”: A Conversation on Storytelling with Serial Producer Julie Snyder

Julie Snyder isn’t just a storyteller; she’s a true storyteller and is the executive producer behind Serial and S-Town among other things. Rachel Haberman shares her insightful interview with Julie prior to Forward 2017.

How 3 High-End Companies Use Humor to Create Viral Marketing Videos

We all know one great way to connect with audiences is with emotional storytelling, but another is with humor (who doesn’t love to laugh?). Nathan Resnick takes a closer look at three recent branded videos that went viral and analyzes what made each one work.

Everything You Need to Know about Virtual Reality Marketing

You’ve heard about virtual reality (VR) and how it’s the next big thing, but the picture’s still coming in fuzzy. What exactly is it? How do you use it? Why’s it so great for storytelling? Jes Stiles' article serves as an excellent primer explaining everything you need to know about VR.

What’s Dominating Digital Marketing Right Now?

While you wouldn’t want to jump off of a bridge if everyone else did, you do want to be on top of content marketing trends. Dan Smirk examines what’s dominating digital marketing right now such as mobile, live video, big data, and more.

Whether your brand’s voice is funny, feely, or somewhere in between, The Storyteller Agency wants to help you tell your story in a way that’s uniquely you. Contact us to learn more about our services and discover how we can help you break into content marketing in a variety of engaging mediums.


The Friday Fix - January 13, 2017


The Friday Fix - January 13, 2017

It might be Friday the 13, but there’s nothing unlucky about this week’s Friday Fix where we dig deeper into 2017’s best marketing trends, the anatomy of Facebook video, inspirational brand storytelling examples, and more!

5 Inspirational Brand Storytelling Examples to Energize Your Content Marketing

Lavanya Loomba identifies five brands, their stories, and their success before analyzing the takeaways from each unique example of brand storytelling. The thing each brand has in common? Their stories are honest and consistent with who they are.

Instagram Debuts Full-Screen Ads in Stories, Reaches 150 Million Daily Users

Instagram’s latest release, skippable full-screen ads in stories, is off to a big start. Kathleen Chaykowski shares the statistics and details on the success and outlook for this latest implementation the platform’s immersive storytelling feature.

Six Communication Lessons Learned from the Death of Vine

Forbes Communication Council explores what we can all learn from Twitter’s six-second video app, Vine, dying on the proverbial vine. Lessons include realities like good storytelling trumps delivery, and shorter isn’t always better.

The Anatomy of Shareable Facebook Video

Even if you flunked biology 101, Kyle Harper’s anatomy of a shareable Facebook video is a course you’ll want to take notes on because of how critical creating really good video is to your content marketing success.

Opportunity Emerges for Collaborative Content Platforms around Purpose

If you’re looking for a way to tell a stronger purpose-driven story, then check out Billee Howard’s piece where the culture of purpose-driven content collaboration is explained. It’s such a great platform for meaningful engagement you’ll wonder why you weren’t already doing it.

Top 10 Trends that Will Transform Digital Marketing in 2017

Kate Harrison shares Influence-Central CEO and founder, Stacy DeBroff’s, insights on the digital and social horizon. Among the trends are that Gen Z will look toward social channels that provide instant gratification, brands will need to be even more tuned into the consumer, and more.

Why 2017 Could be the Year of the Content Affiliate

You may have wondered what influencer marketing is or why it’s projected to be so big in 2017. If so, Bruce Clayton weighs in on the potential, the power, and the measurability of content produced by affiliates.

#BizTrends2017: Gaining Content Intelligence

Lani Carstens agrees crafted storytelling is essential to drawing in audiences, but by thinking of it as branded journalism and opening your eyes to new ways of thinking, you’re able to be more focused and strategic in your approach.

3 Gen-Z Marketing Strategies I Learned from Watching Cartoon Network

Cartoon Network has Gen-Z’s attention, and since some of the Gen-Z audience resides at Taylor Holland’s house, she couldn’t help but make some observations from the K-college-aged generation that will help your content marketing such as tell a story, keep it fresh, and dive in digital-first.

What Makes content Appeal to Global Audiences? 3 Lessons in International Content Strategy

Forget go big or go home; today, it’s go global or go home (because where else would you go?). Ashley Carlisle examines the highly visual, emotional, and universally appealing content that has global reach.

2017 Social Media Trends to Incorporate into Your Marketing Strategy

One of the best ways to stay on top is to adapt your content marketing strategy so that it incorporates tools and trends that attract audiences. Stay on top in 2017 by incorporating these five social media trends into your strategy. 

Explore new ways to tell your brand story and to resonate with your audience. Contact The Storyteller Agency and let us help you create a focused, head-turning content marketing strategy.