Viewing entries tagged
storytelling for your business

The Friday Fix: June 9, 2017


The Friday Fix: June 9, 2017

It’s Friday, glorious Friday! Time to distract your work-weary brain with the Friday Fix, our weekly run-down of what’s up in content marketing. Find out how to rock influencer marketing, why millennials love food chains, and how to kick your blog into gear with storytelling.


The Friday Fix - May 26, 2017


The Friday Fix - May 26, 2017

Happy Friday Fix before Memorial Day Weekend! We know you’re ready to head out for a weekend of beaches, backyard BBQs, and—most importantly—honoring those who gave their lives for us to enjoy those simple pleasures. First though, massage your mind and pick up a few conversation starters with this week’s Friday Fix, our weekly rundown of who’s saying and doing what in content marketing. …Then slap on the sunblock and have a Happy Memorial Day holiday!

The Story Behind Storytelling

Stories are an important part of content marketing so much so that they’re blurring the lines between B2B and B2C. Andrea Miller prefers to think of it as P2P (people to people). What’s your marketing mindset? If you’re not telling stories, Andrea’s got the story behind storytelling to guarantee a happy ending.

Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

Tom Gerace will be presenting at Forward 17 on how to embrace empathetic storytelling. Understanding this is important because stories fuel our emotions, minds, and feelings. Tom Bentley has the story on Gerace’s insights.

6 Content Engagement Techniques that are Way Better than “Hooking” Readers

How many times have you thought about a good ‘hook’ to get attention? If you’ve ever felt cheesy, you’re not alone, which is why Bethany Johnson digs deeper and shares six quality engagement techniques you can start using right away.

It’s Time to Take the Brand out of Branded Content

If audiences could write a letter to brands, it’d start with, “It’s not all about you.” True story. Molly DeWolf Swenson explains the necessity of taking the brand out of branded content and why behind-the-scenes storytelling should be front and center.

How You Can Rise above the Social Media

Social media noise can be a huge drag on your social media marketing game; however, Jessica Davis shares six handy organic strategies that will help you “beat the social media noise.”

Top Podcasts for Storytelling and Creative Entrepreneurs

 Recently we shared some of the top podcasts for marketers, but if you’re looking for great podcasts to help with creative entrepreneurship and storytelling, then check out Tanya’s list of her faves (and why she loves them).

AI, VR, Big Data and Their Impact on Digital Marketing

The future of content marketing tech is getting ever-closer, and no matter what your feelings on AI, VR, etc., you’re going to need to know how to leverage them to tell stories. Gopa Kumar examines the present and future of these technologies and their impact on digital marketing.

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

Thanks to Snapchat’s latest innovation, custom stories, you don’t have to be a big brand to benefit from using Snapchat. Annie Pilon says the new feature lets users create groups, add specific stories, and focus on a specific geographic area.

The 5 Content Marketing Strategies Defining 2017

We’re almost halfway through 2017, so it’s time for a report card on what’s driving content marketing. Chip Espinoza examines five strategies that have taken the wheel.

The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn from Them

“What makes a timeless story tick and how can I harness that essence for my own stories?” asked every storyteller ever. Keith MacKenzie explores how Die Hard has, well, never died, and what we can learn from it.

3 Reasons Why You Should Update the Content on Your Website

By updating your website’s content, your website can help your business in innumerable ways from enabling you to build and to keep an audience to staying relevant with search engines.

We know there are a lot of moving parts that go into content marketing, which is why you should let the experts at The Storyteller Agency take the wheel. Our talented team members can help you discover your story, tell it in a creative way, break through the social media noise, and more.


The Friday Fix - May 5, 2017


The Friday Fix - May 5, 2017

“It’s Friday. Time to go make stories for Monday.” We’re not sure who said it, but that’s pretty sound advice especially since today is Cinco de Mayo. Of course, before you set sail into the tequila sunrise, check out this week’s Friday Fix, our agency’s weekly run down of what’s going on in the world of content marketing. Muy bien.

How to Master the Art of Storytelling with Your Photography

Jennifer Tonetti Spellman is a photojournalist who reveals her process in composing a narrative through a series of candid shots. Every picture tells a story, but it takes a keen eye and practice to compose a photographic journey with a clear beginning, middle, and end.

The Value of Journalistic Storytelling in 2017

The shift away from print journalism has effectively taken place; however, as Julia Ogden points out, though we’ve gone digital, communication is still about story. Julia discusses how to harness storytelling through video media.

Want Better Content? Turn Freelance Writing Assignments into Storytelling Opportunities

Not all writers are the same nor are all marketers storytellers. Taylor Holland’s article explains how freelance writers craft stories around your brand in a uniquely engaging way. The article makes a case as to why you want to pay people who love storytelling to tell your brand’s story.

Creative Storytelling Lessons from Animated Scientific Communicator Richard Feynman

If you don’t believe that packaging is as important as content, Nicola Brown’s article is for you. Using Richard Feynman’s fun, visual approach in talking about scientific subject matter, Brown makes the case for being humorous and light in storytelling while keeping packaging in mind.

Augment, Virtual Technology Boosts Storytelling and Revenue Streams

If you are curious about how storytelling through contrived worlds can be effective, let Ellen Wolff guide you through the wonderful world of animated storytelling and the AR and VR experiences currently delighting audiences and boosting revenue streams.

The Evolution of Story-Telling and Its Part in ROI

Just as storytelling has evolved, so has measuring results. Rhiannon Thompson gives a brief rundown of the evolution of storytelling and advises to put away the glossy, monthly ROI reports and instead to go with A/B testing.

User-Generated Content: What Your Brand Can Learn from Spotify

Brands love UGC, and it’s not hard to guess why. Jason Warnock breaks down how Spotify’s UGC-based campaigns work and advises how you can work them into your marketing strategy.

What Content Marketers and Marketers Can Learn from 8 Year Old Boy Who Really Wanted a Cheeseburger

If you didn’t hear the story about the eight-year-old boy who stole his parent’s car to get a cheeseburger, Josic Media has it here. What’s more, Josic explains how the story relates to content marketing and to great storytelling.

Marketers Have Forgotten the Point of Content Marketing

Okay, Steve Radick isn’t saying that everyone has forgotten the point of content marketing, but if it’s no longer about storytelling and customer collaboration and is only about impressions, views, and likes, then you’ve lost your way. Let Steve get you back on track.

How to Create New Content Ideas to Meet Customer Curiosity

Your audience has needs, and your job is to meet those needs. Hassan Mansoor provides smart tips for doing just that such as sharing relational stories, using empathetic Qs and As, leading with a joke and holding back the punch line, and more.

Great content marketing is about telling great stories, which happens to be our specialty. Contact the Storyteller Agency to learn more about what we do, what resources we have, and how we will use those to transform your brand’s influence.