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Business Blogging: What You Are Probably Doing Wrong

What’s the secret to blogging for your business? It’s not as complicated as you may think. Incorporating a blog into your business marketing strategy can work wonders for your SEO and help you reach a larger audience – if you do it right. There is indeed a right way and a wrong way when it comes to blogging for your business and the secret to success is simply doing it the right way. If you have started a blog for your business and feel as if it may be falling short, here are some things that you are probably doing wrong.

Not Following a Schedule

So, here’s a little fun fact for you – Google is borderline OCD. Google REALLY likes it when you follow a schedule for your business blog. For example, if your business chooses to post two blog posts per week, they should be posted on the same days each week. When you give Google what they want, you will be rewarded with boosted SEO. This is also a great way to keep your audience coming back for more each week. If you are posting quality content every Wednesday, your audience will start to anticipate those new blog posts each week.

Not Doing Keyword Research

business2community.com

business2community.com

When you start blogging for your business, it is important to research relevant keywords to include in your blog posts. Using keywords that are highly searchable on the internet is another great way to boost SEO for your business. In relation to your business, what are the most highly searched words and phrases on the web? Find the answer to that question and you have your relevant keywords.

Not Considering Your Target Audience

Business blogging can be beneficial to your company in many ways, but ultimately it’s not all about you – it’s about your target audience. In order for a business blog to be successful, you have to tap into what your audience wants and needs from you. What are the questions that they want answered? What kind of information will bring them back to your blog (and website) time and again each week? The secret to a successful business blog lies in the answers to these questions.

Not Including Visual Content

So, here’s another little fun fact for you – people have short attention spans. Shocking, right? If you want your audience to read your blog posts, you have to grab their attention and hold it long enough for them to finish reading. Obviously, quality written content is extremely important, but including quality visuals scattered throughout the post goes a long way in keeping your audience’s attention.

squareup.com

squareup.com

Not Investing in Content Writing

Readability is a huge part of having a successful business blog and just because a post has no grammatical errors doesn’t mean that it’s highly readable. A highly readable blog post is the result of quality writing skills, and not everyone is blessed with that gift. Investing in the help of a marketing agency that specializes in content writing will greatly improve the success of your business blog. Quality content, relevant keywords, eye-catching blog graphics – The Storyteller Agency has you covered!


Does your business blog need a boost? The Storyteller Agency can help you improve your blog content or we can build your blog from the ground up. We can supply you with quality, keyword-rich written content as well as eye-catching visuals to accompany your blog posts. Contact us today for all of your marketing needs.

 

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The Friday Fix - July 1, 2016

Pool parties, BBQs, and fireworks – who else is looking forward to 4th of July weekend? Before you kick off the weekend festivities, take a little time to check out the latest in marketing news. Today we cover topics like: how to reach an audience with a five second ad, targeting low-volume keywords, and predicting the future of SEOs. We also tap into on-page content, evaluating prospective clients to address their needs, and Google rankings. So, grab a notepad, pen, and a latte because the countdown for your weekend begins here.

Long Tail SEO: When & How to Target Low-Volume Keywords
 

Rand Fishkin delves into why business owners shouldn’t discount the impact of long tail keywords for their business.  With strategies like focusing on a small set of keyword terms or producing quality content for your site, these powerful strategies are designed to work in your favor.

Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

Instead of chasing after the never-ending changes of search engines, why not study their thinking process? Angular Marketing researches the future implications of these search engines as they supply the outcome for business owners so they can stop chasing and start evaluating.

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

How do you capture a viewer’s attention with a five second ad? The answer is simple, make your ad five seconds long!  This idea alongside a few other no brainers, Daniel Marks addresses how to use your creativity to sustain the attention of your audience.

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

After meeting with your clients for the first time, you’ll typically produce a solid idea of what they’re looking for. In fact, before the first meeting, most clients have a clear idea of the areas in which they need help - but what about those who have no idea?  What do you do with the clients who have a clear idea, but may not have the best idea? In this two-part article, Emily Smith addresses questions like these while helping business owners identify and evaluate the needs of prospective clients.

The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

On-Page content can be easily overshadowed with all the glitz and glamour surrounding “cool digital marketing trends.” Simon Penson responds to the overshadowing by magnifying the functionality and simplicity behind a topic that is so easily overlooked.

10 Illustrations of How Fresh Content May Influence Google Rankings

Are you a visual learner? Do you enjoy reading articles with hand drawn or eye-catching images? Well, buckle up because this article is for you. Although the title implies the influence of illustrations on Google rankings, the article contains so much more.  With the use of straightforward illustrations, Cyrus Shepard lists unconventional steps every business owner should follow to step into high search engine rankings.


Trying to figure out how to tell your story? Have an idea for an online marketing campaign or just need a creativity boost? With the options of visual, written, and social storytelling you’re sure to find the right fit. Contact us at The Storyteller Agency and let us help you bring out your inner storyteller.

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Blogging for SEO: How to Achieve High Search Rankings with Your Blog Posts

What is SEO and why is it important for your business? Well, SEO stands for Search Engine Optimization and there is a long list of reasons why it is important for your business, but in the grand scheme of things, SEO generates leads and connections with your audience. SEO brings the clients to the yard, and by yard I mean your website. That is our ultimate goal, right? OK, so how do you build SEO? Well, one of the best ways is by creating a blog for your website. However, there is a bit of a science to ‘blogging for SEO,’ and that is what we are going to talk about today – how to achieve high search rankings with your blog posts. Let’s get straight to it!

Lengthy Blog Posts Generate More SEO

In order to generate SEO, your blog posts need to have the right amount of content. It is recommended that each blog post have no less than 300 words, but we recommend a 700-800 word count to increase your SEO. The reason for this is all in relation to the keywords that you should be including in your content, and we will get into that later on in this post, so keep reading.

Blog Consistently

superspicymedia.com

superspicymedia.com

Blogging for SEO is all about giving Google what they want, and let me tell you – Google is a little bit OCD. Those folks at Google crave and reward consistency when it comes to your blog posts. It goes beyond just deciding how many days per week that you blog – if you choose to blog two days per week, then those two days need to be the same each week. For instance, here at The Storyteller Agency we get really excited for Tuesdays and Fridays because those are the days that we choose to share our creative brains and knowledge with you guys.

Include Keyword-Rich Content in Your Blog Posts

When people are searching online for businesses or services such as yours, what words do they most often type into the Google search box? Jackpot! Those are your keywords. Now, those words need to be scattered throughout the entire content of your blog in order to generate SEO. Be careful though not to flood your content with these keywords, as that can decrease the readability of your post and can actually backfire. Remember what I told you about Google being a bit OCD? Well, too many keywords is the equivalent of clutter, and you won’t get any SEO rewards for that.

Keyword Research

Choosing keywords for your content is no guessing game – it requires some research and will be well worth your time. There are plenty of keyword research tools out there depending on how deep you want to go with your research. Google provides a free tool that is easy to use and would be a great starting point.

Always Include Visually Stimulating Media in Your Blog Posts

The importance of visual content included within each blog post is HUGE, as visual stimulation is what draws people in and holds their attention. We recommend scattering at least three photos into the content of your blog post, but at the very least you need to include one eye-grabbing photo in each post, which will automatically be displayed when posted across your social media platforms – with the exception of Twitter, in which you must manually add the photo yourself. When scattering visual content throughout your blog post, we recommend a pattern of ‘right to left’ down the page, which has been shown to increase the readability of your post.

Make Sure Your Website is Mobile-Friendly

Google really likes for your website and content to be easily accessed from any technological device, keeping things clean and simple – don’t make me use another OCD reference. Nowadays it’s proving to be the mobile-friendly way or the highway, so if your business isn’t on the mobile-friendly train, it’s time to hop on and start reaping the benefits, including SEO.

Solve Problems with Your Content

What information is your audience looking for? What are the problems that you can help them solve? Once you figure that out, start writing. If your audience feels like they are benefiting from the content in your blog posts, they are going to come back for more and the more click-through that your post gets, the better your SEO.

Categorize and Tag All Blog Posts

recipebox.com

recipebox.com

Picture this – your blog as a whole is a recipe box and each post is an individual recipe. How hard would it be to find each recipe without the categories? Exactly. That is why you need to place each blog post into its designated category. Now, tagging a blog post is basically adding the keyword search terms that are relevant to each post and makes it easier for your audience to find. The proper tags will increase the SEO of your blog post. 


Are you interested in learning more about how creating a blog can benefit your business? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We are bursting at the seams with blog and SEO knowledge and would love to help you out! 

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