Did you know that 77% of internet users read blogs? And 61% of those readers have made a purchase based on a blog post they read. It's necessary to create good content on an ongoing basis - it helps you build a loyalty and following to your brand and creates a good conversation with your readers. If you're not blogging at least once a week, you're already behind, and companies that blog 2-3 times per week are seeing the most success. Our posts are offered in varying tiers and can be combined to create your own calendar.
Free Guides and Whitepapers
Have you recently visited a website only to be greeted with the opportunity to download a free guide, offering informative, creative and entertaining information on a variety of topics? These are free guides, or whitepapers, and they are a valuable tool for lead-capture. Our content and design teams collaborate to create a visually pleasing and thoughtful free guide, giving you the opportunity to provide your customers with a free guide they'll never forget. In addition to lead capture, a guide is also an excellent sharing tool for social media channels and can help you create a powerful presence online and in your ongoing relationship with your audience. Our guides are available in a selection of word counts with included graphics, or we can design a custom quote to match your idea for your guide.
Your company is seeing successes and making progress all the time, so why not let your audience know of all the good that's happening? Press releases have always been viewed as a valuable marketing tool, able to generate buzz and gain attention towards the positive work your business is doing.
Newsletter and Email Content
If your company is producing newsletter or email send-outs on a regular basis, including the right content is critical for success; even the subject lines can make all the difference. Our team can point you in the right direction for successful campaign material, including a well-planned calendar that follows your business's events, happenings, successes and goals.
When's the last time you revamped your company website? Does the content currently sitting on your site lack creativity? Has it been evaluated for SEO value? Search engines aren't just looking at your blog content; they're examining every indexed page connected to your url. Our talented content team can take your website from good to great in onsite content, from your About Us page to your Products page, and everything in between.
Want to learn more about written storytelling? Check out these blog posts:
It is hard to believe 2016 is almost over, but 2017 will be here before we know it. If they haven’t already, companies need to begin preparing their marketing plan for the next year. Instead of including the same tactics and media used in the past, we’ve compiled a list of a few things that should be included in a company’s plan that may not have been necessary before now. Here are a few facets of marketing that should be in every business’ 2017 marketing plan.
Digital communication has made connecting with others easier than ever, but with these new means of communication comes some obstacles for brands. Now that everyone has a voice and multiple platforms to share their opinions, companies need to be cognizant and responsive to customers’ issues. If an online complaint is not taken care of immediately, it has the potential to permanently damage a business’ reputation. Here are a few tips on how to successfully correspond online to ensure that digital communication helps, rather than hurts, your brand.