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SEO strategy

The Friday Fix - February 3, 2017

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The Friday Fix - February 3, 2017

Punxsutawney Phil may not have predicted an early spring on Groundhog Day, but we’re not buying it. We’re predicting an early spring as well as a successful year of content marketing for all…especially for those who read the Friday Fix, which is our weekly run-down of what clever folks are saying and doing about content marketing.

5 Storytelling Triggers that Spur Your Readers to Take Action

Hopefully you’ve read in the past that stories have the power to engage the mind and the emotions on a deeper level. Jennifer Spencer shares five ways to ignite those psychological triggers that lead your audience to take action.

#BizTrends2017: Rediscovering the Art of Storytelling in the Connected Age

The art of storytelling is older than the Stone Age, and while the fundamentals remain intact, the plot has thickened given various mediums of consumption and platforms of distribution. Tom Manners explores the art of storytelling in the “connected age”.

A Reminder that ‘Apple’s ‘1984’ Ad is the Only Great Super Bowl Commercial Ever – and It’s Now 33 Years Old

With the Super Bowl coming up this weekend, we would be disappointed if no one was talking about the epic ads that are often achieve more notoriety than the game. Many thanks to reporter Michael Hilzik for re-examining this gem from Apple and for showing why Apple’s storytelling approach is a model to emulate.

Deciphering Influencer Marketing and Content Marketing

In the vast world of “content marketing” not all marketing is the same. There’s a big difference between influencer marketing and paid-for content marketing…something that often confuses brands. Stacy DeBroff differentiates between the two and breaks it down, so you know which is which.

How to ACE Content Marketing in 2017

When Ian Truscott says “ACE” content marketing, he doesn’t mean, “Get an ‘A’ in Content Marketing 101,” he means nailing the engagement model of audience, content, and execution. See how this core model can be used for your content marketing approach.

How You Can Use Twitter Moments to Improve Your Content Marketing

Twitter Moments, as you know, is Twitter’s storytelling feature that enables users to share stories using multiple modes of media. Audrey Chittick shows how you can use the Twitter Moments feature to showcase your brand’s value, engage with brand advocates, and shape your brand’s message.

Instagram is Ruining Snapchat’s Story

Instagram is ruining Snapchat’s story? Oh, snap! (Sorry…had to.) Get the how and why on the clash of these social media storytelling titans in this piece by Business Insider Intelligence (BI Intelligence).

#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

Look alive, social media marketers…Christian Neri has the week in social media news reviewed in brief here. Get the rundown on Facebook’s replication of Snapchat’s Story format, Snapchat’s embrace of offline ad targeting, and more.

10 SEO Mistakes to Avoid in 2017

So many pundits focus on ways to excel at marketing or tips for grand slamming your brand story. Lovely. Sometimes, a little caution is a good thing, which is why we think John Rampton’s 10 SEO mistakes to avoid in 2017 is a worthy read.

The 3 Greatest Guerrilla Marketing Campaigns of 2016

Okay, first you might be wondering what “Guerrilla Marketing” is. It refers to experiential marketing that’s considered to have the most powerful, creative examples of promotional storytelling. Pratik Dholakiya looks at why experiential marketing works as well as the top three campaigns of 2016.


Are you interested in content marketing but aren’t sure how to get started? Contact The Storyteller Agency and let us help you share your brand story on multiple platforms to fully engage your audience.

 

 

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The Friday Fix - December 8, 2016

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The Friday Fix - December 8, 2016

It’s officially the busiest time of the year. With Christmas shopping, holiday parties, house decorating and more, you may have missed out on this week’s most important marketing news. We compiled the latest storytelling articles in this week’s Friday Fix, so you can catch up on all social media, video marketing and storytelling news all in one place.

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The Friday Fix - October 7, 2016

What goes down better than a pumpkin spice latte? The Friday Fix (no pumpkin spice necessary). In this week’s rundown of what’s-what in content marketing, we share great storytelling tips, a look at brands that are telling great stories, the importance of incorporating video, and other great tips. 

Your Story is Your Strategy

Story purpose and success go hand-in-hand as John Miller shows in this piece. Think of it this way, if asked a cut person at the bar, “What’s your story?” and they only had a vague idea of where they came from and no sense of identity, you’d probably move on. Well, guess what….

What Brands Must Know about Storytelling

Gee Ranasinha hits a lot of nails on the head in this piece; however, possibly the most refreshing is her candidness on why she hates the word ‘engagement.’ After that, Gee gets down to the nitty-gritty on the essence of crafting solid story (and why you can’t let them see how the story ends (among other things)).

How Good Questions Lead to Great Digital Storytelling

Taylor Mallory Holland reveals that she knows more about her grandmother than her own father because as an inquisitive kid, she asked a lot of questions and heard lots of stories. How does that connect to content marketing? Because…”curiosity is key.” Stories based on questions that seek to really know what makes others tick foster emotional connections and show empathy.

Has Technology Killed Storytelling in Advertising?

Based on the article’s rhetorical question-style title, you might think Ben Humphry isn’t siding with storytelling; however, his point is that storytelling ads of yesteryear have given way to something more connective and meaningful based on timing and media.

Want the Key to Storytelling Success? Learn from These Four Brands

The best stories are of success stories because you can learn so much from them. So, thank Shané Schutte for compiling a list of four brands (Apple, Amazon, BBC, and Facebook) that are employing different approaches from being personal to literal to successfully tell their brands stories.

The Easy Guide to Writing a Great Explainer Video Script

We’ve covered why it’s important to use video in your content marketing strategy; however, Jake Kilroy takes it a step further by adding the critical caveat that your media is only as good as your story or your script. Thankfully, he gives some advice on writing an explainer video script.

‘Good VR is Not Cheap and Cheap VR is Not Good’: How to Not Do Bad VR

VR is as hot as cell phones were in the ‘90s. It’s new; it’s hot; its takeoff has been shaky (remember dropped calls and rollover minutes?), but we all know that we’re going to be using it like it’s our birthday. Here, Lisa Lacy talks about the story experience you can create with VR…provided it’s not bad PR. (Can you hear me now?)

Content Marketing: Show You are a Rock Star

If you’ve always wanted to rock your game, then check out Jeff Korhan’s piece, which details how to be a content marketing rock star. As a rock star, you’ll have the ability to draw in your audience and entertain them. Are you ready to rock?

10 Stats that Will Shape Your 2017 SEO Strategy

As 2016 draws to a close, you’re likely (hopefully) already plotting your plans for 2017, which is why Linsey Morse delivers 10 stats (like information related to the value of long form content or making room for Allo) to help you with your SEO strategy.

10 Content Marketing Facts Marketers Need to Know

This brief run-down by Ali Tufail reveals the 10 most striking takeaways (such as the average word count of written content) unveiled by The Drum’s “Everything You Need to Know about Content Marketing” series.

Why You Should Make Room in Your Budget for Video

thestorytelleragency.com

thestorytelleragency.com

Rather than looking at your budget numbers, take a look at the statistics on how much return you get using video in your content marketing. With video showing to increase e-mail click through rate by 200-300%, you can’t afford to not make room in your budget for video.


Are you ready to tell stories that connect with audiences and that have an impact? If so, then contact us at The Storyteller Agency; we have the talent, resources, and experience to help you share your story using the medium that’s right for your brand.

 

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