Telling a compelling business story for marketing is essential for engaging your audience, building brand awareness, and driving customer loyalty. Here are some best practices to help you craft an effective business story for marketing:
All in Tips and Tricks
A Letter to My Son: Why We Had Thanksgiving at Waffle House
The line moved slowly, winding through the produce section, inching so slowly. Nat King Cole’s calming timber wasn’t working its magic on everyone in the line, and I felt for the Whole Food’s employees, each one most likely wishing he had put in a time off request sooner than the coworkers who did. Your Daddy joined me to wait, and we tried to guess what everyone’s story around us was on this Thanksgiving Day. No one looked happy, and after an hour I laughed to myself. We were waiting to pick up food that we would never eat. Giving wasn’t going to be easy this year, but I was determined that it was going to be worth it.
Why You Should Let Someone Else Write Your Blog Posts
As a business owner, you wear many hats. Whether you’re a solopreneur or have a team helping with various aspects of your operations, running a company can be very overwhelming and time consuming. There’s accounting, customer service, marketing… the list goes on! With a never-ending to-do list, one thing that can oftentimes fall on the backburner is blogging. There are many reasons why you should be blogging in 2021, including better SEO, building trust with your audience and establishing yourself as an expert in your industry (more on that here). This form of content marketing is critical when it comes to growing your business, so here are a few reasons why you should outsource this task to the experts:
How to Tell a Story
Whether we believe it or not, we all have a story to tell, but the way in which we tell our stories can define the content and our identities. How do we tell a story in a way that is meaningful, impactful, and accurate? Read on to find out.
2021 Writer and Storyteller Holidays
While writers and storytellers should be lauded every day (what? Where else would we get our information and entertainment?), there are a plethora of days throughout the year each year designated for celebrating writers and storytellers. To help everyone plan accordingly, we’re listing the 2021 writer and storyteller holidays that will let writers and readers when they need to jam out with their stories out. It’s about to get lit…erature up in here (up in here).
The 2021 Blogging Guide: SEO Tips, Formatting Ideas, and What Works Now
2020 was a disruptive year, so it’s no surprise that 2021 has a few SEO and blogging shakeups. Relax…Google isn’t reinventing the algorithm and blogging is still blogging, but there are some modifications for 2021 that every copy blogger, blogger, brand, website (you get the idea) needs to be aware of to rank well and prosper.
Fancy Hats
2020 has sucked, can we just say it? What a horrible, rotten year with loss and grief at every turn, a mean-spirited and endless election, a year of nothingness - no concerts, no openings, no parties, no family dinners, no leisurely strolls through the grocery store to mindlessly select the week’s menu without concern for the availability of food or the need to wear an uncomfortable mask and eye everyone else suspiciously for signs of illness. But wait…there’s optimism ahead?
The PBS American Portrait Storytelling Project: What It Is & How You Can be Part of the Story
America is a rich tapestry of geographies, climates, cultures, and people divided and united into states, cities, communities, and neighborhoods. America is a land with a rich history of migration and immigration; it’s a country of pride, passion, and power, as well as one of sorrow, struggle, and strife. There is no one story that fully captures what it means to be American, which is why the PBS American Portrait Storytelling Project was manifested to tell all of the stories.
Storytelling Marketing Ideas for the Holidays 2020
They’re finally here, the 2020 holidays, and we’re not just Elf-level excited because we love the holidays, we’re also jumping for joy because the holiday season means we’ve almost survived the giant trauma bond that’s been 2020 (break out the bubbly). That in itself is something to celebrate…but it shouldn’t be the focus of your holiday marketing strategy. Rather, holiday marketing and any storyteller marketing for that matter should tell your audience the story they want to hear, manifesting the reality that they want to exist. So, here’s how you manifest the reality your audience craves.
Bad Storytelling: 7 Things That Can Ruin Your Story
What makes a solid story? Is it the diction? The organization? The creativity? Is there one thing that makes a story “good,” or is there an essence to a good story that can’t be seen or named? When it comes to storytelling, there are many facets of great work, but when it comes to ruining your narrative, things can go south real quick.
20 Happy Stories from 2020
While the bulk of 2020 has been anything but “happy” (unless you like riots, fires, and getting quarantined in pandemics), there have been quite a few happy stories to emerge from this dumpster fire of a year. After all, there is nothing like strife to unite us in the interest of the greater good (well, for the most part) and to help us refocus on what really matters in life.
Working from Home with a Dog: Fight Boredom and Stress and Connect with Your Buddy from 9 to 5
If you work from home, one benefit is that you get to pick your coworkers and sometimes the best work companions have four legs, floppy ears, wagging tail and a wet nose. We’ll take a dog over “Karen” any day! They keep us entertained, reduce stress and will greet you every morning with a smile. Sure, they might not respond when you start up a water cooler conversation, but maybe that’s a good thing? There are many benefits, but also some challenges when it comes to working from home with your dog. Here are a few tips to keep in mind to ensure you have a successful day at the “office.”
Be a No-Drama Work at Home Mama
Expectation of being a WAHM: You stay on top of your career while being present for your little one’s fleeting, formative years.
Reality: It takes 45 minutes to respond to an e-mail because of the endless demands for snacks, diapers, “Can I play with your phone?”, “Come wipe me,” and just, “Mom,” on repeat. The laundry pile looms behind you like the villain in a horror film (just smother me already) while your feral children’s toys multiply and spread through the house until it’s Jumanji. Seriously, who wet the gremlin?
You need help. You became a WAHM to get away from drama and to be the mom you always wanted to be, so what do you do? You get the tools and implement the strategies that puts your sanity first, that ensures your children are still being nurtured and are forming secure attachments, because you all deserve a peaceful, productive workday.
5 Ways to Get 30 Minutes as a WAHM
As we all know, being a work at home mom (or dad) doesn’t just entail working; it also involves doing laundry, dishes, a fitness app, and (impossibly) showering. We also know that simply telling kids of any age to, “Go play in your room, Mommy’s working,” is an open invitation to be interrupted every three minutes (bye, sanity). This is why we suggest having quick activities for kids that will keep children entertained long enough for you to accomplish your goals without losing your mind.
Best Quotes about Business Storytelling
The best business storytelling quotes are the ones that inspire you to take leaps of faith, to expose yourself, and to form meaningful connections with your audience based on authentic experience. These are the best quotes about business storytelling intended to inspire you to take your stories to the next level.
Best Quotes about Storytelling
Great quotes about storytelling and quotes by great storytellers inspire us to dig deep and to tell our best stories.
How to Balance Your Voice When Working as a Freelance Writer
When you are working with clients, you job is to promote their brand in their way. Sometimes that can feel difficult when it comes to voice because writing is such a personal experience. How does a writer balance their vision with that of another person or company without feeling like they are losing a piece of themselves in the exchange?
Protecting Your Online Story—Building, Protecting, and Healing Your Personal Brand Online
Your story is as much of your identity as your profile picture, your business storefront, your webpage, etc. Anything and everything that happens to and in your story is a reflection of you and your brand, which is why learning how to build, protect, and heal your personal brand online is a must-do. At some point, you will likely do all of these things as you strive to achieve success and to maintain a connection with your audience.
Best Life Lessons Told in Children’s Stories
The stories we read make us who we are, and the stories we tell impact those who hear and read them. As children, we are read stories that shape us, that define our integrity and our social and moral fiber. Sometimes, it’s nice to reflect on the stories that made us who we are today, which is why we have a list of the best life lessons told in children’s stories.
5 Tips for Writing Instagram Captions
Instagram is known as a very visual social media platform, but what you write in the caption can be just as important. Have you ever opened the app, selected your perfectly edited image and thought, “now what?” It takes creativity and strategy to craft a caption that is captivating, engaging and will resonate with your ideal audience. These helpful tips about how to write an Instagram caption will make you a social media storytelling star in no time!