In recent years, it seems like every marketer and brand enthusiast has adopted the title of "storyteller." You can hardly attend a marketing conference or read a blog post without someone proclaiming themselves a master of the craft. But why has storytelling become such a ubiquitous buzzword in marketing? Is it just a passing trend, or does it hold some substance? Let's dive into the phenomenon and explore why storytelling has taken center stage in the world of marketing.