There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
All tagged Instagram marketing tips
There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
On Instragram, a picture is literally worth a thousand words (though, generally speaking, they don’t include words). Your audience is feasting with their eyes before committing with a click, so your Instagram images have to compel them to take action.
Many companies now accept the fact that they need to have an active presence on multiple social media platforms. What some businesses still don’t understand is that a one-size-fits-all approach to social media is not the best strategy for a brand. Tailoring content to specific social media outlets will result in higher engagement, reach and credibility. Here are a few suggestions on what to post on each social media outlet.