Storyteller marketing is an approach to reaching your audience that relies on stories to form genuine connections. No gimmicks. No tricks. Just honest communication. The thing is, many people believe they “hate writing” or “can’t write a good story”, and that just isn’t true. But there are some truths relative to storyteller marketing, and if you’re willing, we’d like to share five things you need to know about storyteller marketing to make it work for you.
If you’re a business that wants to have staying power, you need a blog. Blogs allow you to have an ongoing dialogue with your audience while keeping your website and social media platforms active. For a blog to work, though, you need to be consistent and to stick to it. When you do blog and blog consistently, the payoff is tremendous.
One of the most essential components to successful content marketing is a plan. Planning is often overlooked, resulting in marketers and editorial team pulling content together weeks, days, or hours before it goes live. This method is madness because it doesn’t allow for strategy, which enables marketers to pack the biggest punch with audiences. In a world where content proliferation and distractions are everywhere, marketers can’t afford to nothave a strategy.
No matter where you are in your business, hiring a marketing consultant to conduct analytics, to evaluate your current strategy, to help you set new goals, to devise new plans, to help you better reach existing audiences, and to reach new audiences (among other things) will have immeasurable benefits.
Conferences are great opportunities for professionals in a field to get together, talk shop, and network. They’re also a great opportunity to inspire professionals with new ideas and to hype them up about their professions and their future. To have a conference that is guaranteed to achieve this level of success, you need to hire a storyteller. Storytellers motivate, inspire, and educate your audience and are essential to making your conference one that attendees want to attend year after year.
Storyteller marketing is an essential marketing strategy in which you use stories to capture your audience’s attention, to engage their senses on multiple levels, and to become memorable to your audience. Marketers who aren’t using stories aren’t forging deep, meaningful, emotional connections with their audiences, and in the vast sea of options, of content, and of distractions, they’re losing their audiences, possibly forever.
How well do you know your audience? A common mistake is assuming you are your audience when in fact, you’re not. Even if you are a person who’d buy what you’re selling, you have to remember that your motives and your audiences differ and that you need to look outside of yourself and get to know your ideal, target audience to not only tell better stories but also to make conversions.
Anyone who watched 30 Rock will remember Liz Lemon (Tina Fey) constantly trying to “have it all.” When you work from home with your baby, that’s essentially what you’re doing—trying to have it all. If working from home while raising your children is a goal, that’s great! Go for it. Here, The Storyteller Agency’s managing editor weighs on what it’s like to work from home with pint-size bosses running the show and real-talks on how she plans the day so actual work gets done.
In theory, blogging is easy. You just write content that reflects your brand that satisfies your audience’s needs as said needs pertain to your brand. Easy-peasy-bloggy-squeezy. The problem comes when—because it’s “easy”—you don’t write or you don’t write on a schedule and then your posts are all over the place in terms of tone, timing, and focus…if, that is, you get around to writing them at all.
Hashtags (#) are symbols used to categorize content on the web. Using hashtags for categorization started on Twitter and quickly spread to other platforms; however, how, where, and why to use hashtags on the various platforms varies.
As we look back in preparation to move forward, we at The Storyteller Agency feel compelled to highlight a handful of blog posts that we consider the “best of 2018”. Why are these blogs the best? Because they cover content and give helpful information to brands that is still highly relevant even as we head into the new terrain that is 2019.
Though it’s 2019, we’re still reeling from the great 2018 we just had. We at The Storyteller Agency had a pretty amazing year, and we owe it all to our incredible, giving clients, all of whom who work hard to make the world and their communities a better place. Check out this awesome highlights reel featuring our wonderful clients
2019 was upon us before we could pop that bottle of champagne and hum the chorus of “Auld Lang Syne”. For brands and digital marketers, this means a shift toward an increasingly technological yet also human and responsive approach to content marketing. Here’s what we mean by that.
There are many charitable organizations in the South Walton community that do incredible work. One organization with a tried-and-true track record of using funds and resources to make a proven impact in the community is Food For Thought, a 501(c)(3) not-for-profit organization. Not only does Food for Thought Outreach ensures tens of thousands of Walton Country children eat every year, but they have also extended their giving to supporting Hurricane Michael Relief support. It is therefore because of that and for these reasons that we say you should support Food For Thought with your year-end giving.
While we are always in favor of giving, we especially champion giving during November, the month of giving thanks and of giving back. There are so many great organizations and causes out there and an increasing number of platforms for giving to them. You should certainly give, but before you give, find out how the platform you’re giving on really works.
Thanksgiving is in just a few days, and this time of year brings out the giving spirit and opens the heart to help others. What better way to get ready than with some inspirational quotes about giving? Here are our favorite 50 best quotes about giving to inspire the best in you this holiday season.
There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side.
Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
Most brands have a social media presence, and they have an e-mail account; however, not all have an e-mail newsletter or even see the benefit…especially when they routinely delete 85% of their daily inbox. Even though this is the norm for many, it’s still a good idea to do a newsletter. Here’s why.
