Every business has a story to tell, but it’s not always easy to define your values and clearly share what makes your business unique. That’s where a storytelling strategy comes in! As Forbes explains, business storytelling is “the cohesive narrative that weaves together the facts and emotions that your brand evokes.” In today’s digitally driven environment, businesses need a personal connection to stand out, which is why storytelling can be so powerful. These tips will help your company create a personal connection with your audience and ultimately drive revenue.