All tagged how to tell business story
Every business has a story to tell, but it’s not always easy to define your values and clearly share what makes your business unique. That’s where a storytelling strategy comes in! As Forbes explains, business storytelling is “the cohesive narrative that weaves together the facts and emotions that your brand evokes.” In today’s digitally driven environment, businesses need a personal connection to stand out, which is why storytelling can be so powerful. These tips will help your company create a personal connection with your audience and ultimately drive revenue.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
It’s finally Friday, and the Friday Fix is live. This week was all about brand storytelling, AR, and VR. If weren’t paying attention, worry not; this is a no-FOMO zone. The Friday Fix has your week in content marketing details covered. #noFOMO
