On the forefront, blogging seems easy. You write an article that is several hundred to a few thousand words in length, edit it, and publish it online. Ta-da! A blog. But that doesn’t mean your blog will work. Having a blog “work”, meaning, having a blog that draws audiences to your website, a blog that gets shared, a blog that leads to new audiences and to conversations, takes more effort. Here, we outline the key fundamentals of the science of blogging.