Crickets chirping—the sound you hear when someone tells you they’re cutting their content marketing budget. "So, how do you plan to attract new customers?” More crickets. Awkward. Maybe we shouldn’t be having this conversation in a field, but we do need to talk about how your business needs marketing and what you should budget for (regardless of its size). It takes change ($$) to make change. What else has been buzzing this week? Dig into the Friday Fix and catch up on the content marketing hot topics list.