Brands can appropriately mention tragedies on social media by being sincere when paying tribute and by avoiding making your posts about your brand or your product.
All in Tips and Tricks
Best Ways to Give Back in Our Community in September
As humans, we owe it to our fellow man and woman to see and to act upon needs of others when and wherever help is needed. We say to start giving back where you live. Though idyllic in many ways, our quiet corner of the universe needs our help. The Storyteller Agency has been lucky to help tell the stories of many fantastic nonprofits in our community, and here are some ways you can give back to these organizations in September.
How to Handle Negative Reviews on Social Media
Negative reviews on social media happen to everyone, and how you respond impacts your brand’s image. Learn how to respond to negative reviews the right way with this quick guide.
Client Spotlight: Howard Hospitality
When you think of Sandestin’s inviting Residence Inn at Grand Boulevard and Courtyard Marriott at Grand Boulevard, you probably think “big hotel chain”; however, these two destinations are operated by Howard Hospitality, a group with the motto of “small hotel management company with big ideas,” which means they offer the convenience and guest-satisfaction of large opulent hospitality groups but it’s paired with unparalleled intimacy. Howard Hospitality also stands out for its volunteerism among local charitable organizations. These are the reasons we love working with Howard Hospitality and why we feel they’re overdue for a shout-out.
Trending Hashtags for Small Businesses: 2017
Hashtags are keywords preceded by what was once-upon-a-time called the pound sign (#). To many small business owners, hashtags seem like random words tacked onto social media posts. Believe it or not, there is a method to the hashtagging madness and important trends that your small business should get on board with. Hashtags are a free way for you to boost your business’s visibility.
5 Tips to Instantly Improve Your Instagram
Instagram is the best known for beautifully-edited photos. Recently, the platform has evolved to include rawer visual content by embracing new trends such as social stories and live video. At its heart, however, Instagram is still all about visual presentation. By keeping this in mind and applying these five tips to your Instagram marketing strategy, you’ll get results you can see.
How to Use Social Stories
Don’t suffer from fear of missing out when it comes to using social media stories to boost your brand’s engagement game; learn how to use stories on social media. SnapChat, Instagram, Facebook Stories, and Twitter moments...are you ready to tell your story?
9 Ways to Incorporate Storytelling into Your Blog Posts
Even if you’re not a natural storyteller, it’s easy to incorporate storytelling into your blog posts and to start meaningfully engaging with your audience. Here are 9 easy ways to incorporate storytelling into your blog posts and have your audience begging for more.
What You Should Include in Your 2017 Marketing Plan
It is hard to believe 2016 is almost over, but 2017 will be here before we know it. If they haven’t already, companies need to begin preparing their marketing plan for the next year. Instead of including the same tactics and media used in the past, we’ve compiled a list of a few things that should be included in a company’s plan that may not have been necessary before now. Here are a few facets of marketing that should be in every business’ 2017 marketing plan.
How To Use Your Marketing Skills to Give Back
During the holiday season, everyone seems to be looking for ways to donate funds, volunteer, or give back to the community in some way. Many people don’t recognize that one great way to give back to their community is by sharing a skill. At The Storyteller Agency, we pride ourselves on consistent and frequent community service throughout South Walton, and today we are sharing a few of the ideas we have had for giving back. Here are some ways that marketers can share their skills with their community.
Online Correspondence Etiquette 2016
Digital communication has made connecting with others easier than ever, but with these new means of communication comes some obstacles for brands. Now that everyone has a voice and multiple platforms to share their opinions, companies need to be cognizant and responsive to customers’ issues. If an online complaint is not taken care of immediately, it has the potential to permanently damage a business’ reputation. Here are a few tips on how to successfully correspond online to ensure that digital communication helps, rather than hurts, your brand.
Social media can be your brand’s BFF or it can blow up in your face. How? Well, connecting with an audience across social media platforms is more than just posting and getting likes (so much more). As it turns out, for as many “dos” for thriving and surviving on social media, there are just as many never dos. Here, we have 20 things you should never do on social media (we and your audience beg you not to).