There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
All in Tips and Tricks
6+ Marketing Podcasts to Listen to Right Now
There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
How to Grow Your Instagram Audience in 5 Minutes a Day
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
How to Market with Storytelling
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
Spring and Summer Holidays that will be Trending on Social Media
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
How to Give Back in May
There are many ways to give back every day and every month. Sometimes it’s sharing a smile, and others it’s giving your time and resources to help others.
The Storyteller Agency’s Guide to the Destin Charity Wine Auction
Since its inception in 2005, the Destin Charity Wine Auction Foundation (DCWAF) has donated over $15 million to Northwest Florida charities and has impacted the lives of over 90,000 children and young people through interaction with South Walton charities. A fabulous event characterized by a fast-paced auction, world-class wines, and unique experiences, the Destin Charity Wine Auction is not to be missed.
4 Tips for Good Instagram Images
On Instragram, a picture is literally worth a thousand words (though, generally speaking, they don’t include words). Your audience is feasting with their eyes before committing with a click, so your Instagram images have to compel them to take action.
How to Give Back in April
April is a big month for giving back in South Walton Country. Do good things and join the fun at the Destin Wine Charity Auction and other altruistic events. Check out this article for your April #DoGoodThings To-Do List.
How to Keep Your Kids Safe on Social Media
Social media is great for professional advancement, for promoting businesses and social causes, for staying in touch, and for other reasons. Conversely, social media can be dangerous especially for teens and young adults. Keeping kids safe starts with parents. Here’s how you can keep your kids safe.
What You Need to Know about Facebook and Instagram Advertising
With new algorithm changes, it’s inevitable that brands now need to use Facebook and Instagram ads to get audience attention. Without ads, your page won’t be shown, so now’s the time to learn about Facebook and Instagram ads.
2018 Algorithm Updates: What You Need to Know about Google, Facebook, and Instagram
Algorithm updates are like fashion changes. You can keep wearing last year’s style and get left behind, or you can get into what’s new. We recommend the latter. Stay trending by learning what the 2018 algorithm changes are for Google, Facebook, and Instagram.
How to Market to Spring Breakers
Spring break 2018 starts in the next couple of weeks and culminates in the first week or so of April. Spring break appeals to multiple strong yet unique demographics. For example, families with young children and college students make up two large groups of spring breakers who every brand can reach with the right approaches and the right content.
New Social Media Tactics for 2018
Social media trends and algorithms change in equal, fast-paced measure. Recently, the changes have led to some pretty dramatic shifts –pay to play is the new standard, and organic reach can no longer be relied upon. This is just the tip of the iceberg. Learn what social media tactics are going to keep your brand afloat in 2018.
Marketing Resolutions You Need to Make in 2018
It’s a new year and time to kick your 2018 marketing into gear. To obtain your marketing goals, your 2018 content marketing resolutions checklist needs to present a clear-cut strategy of doable objectives. To help, for this list of marketing resolutions you need to make in 2018, we’ve culled the best-of-the-best marketing resolutions for 2018 that take into account new and upcoming trends as well as tried-and-true best practices.
New Year's Resolution: Giving Back in 2018
Hopefully you’re still counting your blessings and the many gifts you receive on a daily basis as we prepare to kiss 2017 goodbye and roll into a new year. Start 2018 off on the right foot by resolving to #dogoodthings and to make your little slice of the world a better place one act of kindness at a time. Commit to making a difference in South Walton County in 2018.
Our Favorite Holiday Stories: The Storyteller Team Shares Our Most-Loved Christmas Memories
The holiday season is a time for celebrating, being with those we love, and remembering special times from the past that hold special places in our hearts. This holiday season, the Storyteller team wants to share a few of our favorite holiday memories, and sending good wishes that this holiday season brings lovely new memories to you and yours.
The 12 Days of Storyteller: What to Expect this Year
It's that time of year, when hearts are fuller and the spirit of giving is all around us. We can't help but be excited, and we are thrilled this year to share 12 days of giveaways with you! Dorothy Day said, "The best things to do with the best things in life is to give them away," and that's exactly what we're doing. Here's what you can expect on each day of our 12 Days of Storyteller Giveaways! (And to enter to win, just visit our Facebook page and follow the instructions there.)
Counting Our Blessings: What We’re Thankful for This Year
It’s true that we don’t stop to count our blessings often enough, but when we do, we realize how lucky we are and how beautiful our worlds are. In the interest of slowing down and reflecting on what we’re most thankful for, we ladies at The Storyteller Agency are taking pause to count our blessings and to share them with you.
Top Ways to Give Back to Our Emerald Coast Community in November
How many ways are we thankful? Instead of counting the ways and posting that list to social media this November (not that there’s anything wrong with that), we’d rather showcase some of the most impacting and inspiring ways to come together and to make our South Walton Beach community a better place this holiday season.