They’re finally here, the 2020 holidays, and we’re not just Elf-level excited because we love the holidays, we’re also jumping for joy because the holiday season means we’ve almost survived the giant trauma bond that’s been 2020 (break out the bubbly). That in itself is something to celebrate…but it shouldn’t be the focus of your holiday marketing strategy. Rather, holiday marketing and any storyteller marketing for that matter should tell your audience the story they want to hear, manifesting the reality that they want to exist. So, here’s how you manifest the reality your audience craves.