All tagged email marketing tips
Most brands have a social media presence, and they have an e-mail account; however, not all have an e-mail newsletter or even see the benefit…especially when they routinely delete 85% of their daily inbox. Even though this is the norm for many, it’s still a good idea to do a newsletter. Here’s why.
Digital communication has made connecting with others easier than ever, but with these new means of communication comes some obstacles for brands. Now that everyone has a voice and multiple platforms to share their opinions, companies need to be cognizant and responsive to customers’ issues. If an online complaint is not taken care of immediately, it has the potential to permanently damage a business’ reputation. Here are a few tips on how to successfully correspond online to ensure that digital communication helps, rather than hurts, your brand.
