All tagged storyteller marketing agency
Storytelling has been around for thousands of years. Humans tell stories as a means of entertainment, communication and passing down information from generation to generation. It’s in our nature to tell stories, but the way we tell them has changed due to advances in technology. As Jonathan Gottschall said, “The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.” From rocks to computers, here is a brief history of storytelling and storyteller marketing.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
A true steakhouse hearkens to a seemingly bygone era of glamour, charm, swank, and swagger. McKendrick’s Steakhouse in Atlanta is such a steakhouse, the kind of place where Ingrid Bergman would walk in just to rock Humphrey Bogart’s world. “Play it again, Sam” indeed. McKendrick’s Steakhouse was established in 1995 and has consistently been one of the best steakhouses in the country owing largely to its high standards for quality and consistency, its generosity, and its genuine spirit.
