All tagged storytelling techniques
In recent years, it seems like every marketer and brand enthusiast has adopted the title of "storyteller." You can hardly attend a marketing conference or read a blog post without someone proclaiming themselves a master of the craft. But why has storytelling become such a ubiquitous buzzword in marketing? Is it just a passing trend, or does it hold some substance? Let's dive into the phenomenon and explore why storytelling has taken center stage in the world of marketing.
What makes a solid story? Is it the diction? The organization? The creativity? Is there one thing that makes a story “good,” or is there an essence to a good story that can’t be seen or named? When it comes to storytelling, there are many facets of great work, but when it comes to ruining your narrative, things can go south real quick.
All businesses, whether they are corporate companies or small startups, can benefit from storyteller marketing. It’s no secret that people love good stories, so why not use this engaging, memorable form of communication to connect with consumers? In these articles you’ll discover why storyteller marketing is so important, learn how to tell your brand story and find tips about creating relationships with your audience.
It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.
Algorithm updates are like fashion changes. You can keep wearing last year’s style and get left behind, or you can get into what’s new. We recommend the latter. Stay trending by learning what the 2018 algorithm changes are for Google, Facebook, and Instagram.
