It is hard to believe 2016 is almost over, but 2017 will be here before we know it. If they haven’t already, companies need to begin preparing their marketing plan for the next year. Instead of including the same tactics and media used in the past, we’ve compiled a list of a few things that should be included in a company’s plan that may not have been necessary before now. Here are a few facets of marketing that should be in every business’ 2017 marketing plan.