The Friday Fix - November 11, 2016

Does the election have you completely worn out and ready for the weekend? Us too. We’ve compiled the latest content marketing and storytelling news for you on this week’s Friday Fix so you can be up to date without having to do any work. I mean, that's what Friday is for, right?

Online Correspondence Etiquette 2016

Digital communication has made connecting with others easier than ever, but with these new means of communication comes some obstacles for brands. Now that everyone has a voice and multiple platforms to share their opinions, companies need to be cognizant and responsive to customers’ issues. If an online complaint is not taken care of immediately, it has the potential to permanently damage a business’ reputation. Here are a few tips on how to successfully correspond online to ensure that digital communication helps, rather than hurts, your brand.

The Friday Fix - November 4, 2016

With this week being filled with exciting happenings such as Halloween and the Cubs winning the World Series, you may have missed some important content marketing news. No worries though, because we have this week’s Friday Fix ready for you filled with the most up-to-date storytelling, blog writing, social media and content marketing updates.

Social media can be your brand’s BFF or it can blow up in your face. How? Well, connecting with an audience across social media platforms is more than just posting and getting likes (so much more). As it turns out, for as many “dos” for thriving and surviving on social media, there are just as many never dos. Here, we have 20 things you should never do on social media (we and your audience beg you not to).