What You Should Include in Your 2017 Marketing Plan
It is hard to believe 2016 is almost over, but 2017 will be here before we know it. If they haven’t already, companies need to begin preparing their marketing plan for the next year. Instead of including the same tactics and media used in the past, we’ve compiled a list of a few things that should be included in a company’s plan that may not have been necessary before now. Here are a few facets of marketing that should be in every business’ 2017 marketing plan.
The Friday Fix - December 8, 2016
It’s officially the busiest time of the year. With Christmas shopping, holiday parties, house decorating and more, you may have missed out on this week’s most important marketing news. We compiled the latest storytelling articles in this week’s Friday Fix, so you can catch up on all social media, video marketing and storytelling news all in one place.
What to Post on Each Social Media Outlet
Many companies now accept the fact that they need to have an active presence on multiple social media platforms. What some businesses still don’t understand is that a one-size-fits-all approach to social media is not the best strategy for a brand. Tailoring content to specific social media outlets will result in higher engagement, reach and credibility. Here are a few suggestions on what to post on each social media outlet.