What is a Dark Post?

It only takes one wrong move whether it’s posting content that turns your audience off or posting way too much content and overwhelming your audience’s thread to start losing followers online. Of course, it also doesn’t work to do the same thing day-in-and-day out, so how do you post new content or attract new audiences without risking losing your existing one? Answer: You dark post. 

7 Reasons to Love Storyteller Marketing

There’s no denying that stories are powerful, which is why storyteller marketing should be an integral part of your overall marketing strategy. If you’re still on the fence, let us count the reasons (well, at least seven reasons) why everyone should love (and embrace) storyteller marketing.

5 Genius Valentine's Day 2018 Marketing Ideas

Valentine’s Day is one of those holidays that people either love or hate or love to hate. Some hate to be reminded of a less-than-ideal relationship status, while others dread not being able to find the perfect gift. Then there are the handful of people who love the day and who go to Jared (who are these people?). In all seriousness, by knowing your audience and by having fun with it, you can please (almost) everyone. (Draws heart bubbles)

Giving Back in February

February is upon us, which means love is in the air. One way to show your affection this February is to give back (or as we like to say, #dogoodthings) to the community you love so much. South Walton Beach is the home that makes our hearts go pitter patter, which is why we’ve rounded up a few ways to support deserving local organizations.

Client Spotlight: Cameron Strayhan

While Beachy Beach 30A real estate agent Cameron Strayhan looks like the girl next door, she’s anything but, which is one of our favorite things about her. Born and bred in New Orleans, former attorney Cameron moved to the coast in 2006 and made a name for herself on the real estate market. She works primarily with 30A real estate, and her listings range from $300K to $3M on a regular basis.  

New Social Media Tactics for 2018

Social media trends and algorithms change in equal, fast-paced measure. Recently, the changes have led to some pretty dramatic shifts –pay to play is the new standard, and organic reach can no longer be relied upon. This is just the tip of the iceberg. Learn what social media tactics are going to keep your brand afloat in 2018.

Marketing Resolutions You Need to Make in 2018

It’s a new year and time to kick your 2018 marketing into gear. To obtain your marketing goals, your 2018 content marketing resolutions checklist needs to present a clear-cut strategy of doable objectives. To help, for this list of marketing resolutions you need to make in 2018, we’ve culled the best-of-the-best marketing resolutions for 2018 that take into account new and upcoming trends as well as tried-and-true best practices.

New Year's Resolution: Giving Back in 2018

Hopefully you’re still counting your blessings and the many gifts you receive on a daily basis as we prepare to kiss 2017 goodbye and roll into a new year. Start 2018 off on the right foot by resolving to #dogoodthings and to make your little slice of the world a better place one act of kindness at a time. Commit to making a difference in South Walton County in 2018.

Our Favorite Holiday Stories: The Storyteller Team Shares Our Most-Loved Christmas Memories

The holiday season is a time for celebrating, being with those we love, and remembering special times from the past that hold special places in our hearts. This holiday season, the Storyteller team wants to share a few of our favorite holiday memories, and sending good wishes that this holiday season brings lovely new memories to you and yours.

The 12 Days of Storyteller: What to Expect this Year

It's that time of year, when hearts are fuller and the spirit of giving is all around us. We can't help but be excited, and we are thrilled this year to share 12 days of giveaways with you! Dorothy Day said, "The best things to do with the best things in life is to give them away," and that's exactly what we're doing. Here's what you can expect on each day of our 12 Days of Storyteller Giveaways! (And to enter to win, just visit our Facebook page and follow the instructions there.)

How to Give Back in December

The greatest gifts aren’t those that you receive but those that you give. We at The Storyteller Agency believe we’ve been given a lot and are happy to give wherever we can.  Since we’re sure you feel that way, too, we’ve rounded up some of the best ways to get involved and to #dogoodthings in South Walton this holiday season.

Client Spotlight: Seaside Neighborhood School Half Marathon and 5K

The Seaside School Half Marathon and 5K Run presented by Vera Bradley is one of 30A’s most anticipated annual fundraising events with proceeds supporting technology, robotics, art, dance, music, foreign language, and teachable class sizes for the Seaside School. The event’s 16th annual race is March 2-4, 2018 and features a weekend of events from the fun (and delicious) Taste of the Race with Emeril Lagasse experience to the expo to the big run itself.

How to Organize Your Editorial Calendar (with Free Template)

An editorial calendar or content calendar is a calendar that lists all of the content that you will produce in a month and on what platforms, channels, and mediums that content will be produced. An editorial calendar helps you visualize your content strategy, which helps you avoid repetition, ensure you’re targeting your audience with your content, and know what is being published and when.

How to Find Your Story: A Checklist of Questions

Storytelling is essential for forging relationships with your audience in today’s marketplace. You might understand the need for storytelling conceptually, but in terms of execution…well, you’re stuck at “once upon a time”. Starting is actually the hardest part for any writer whether they’re an old pro or a casual storyteller. Use this checklist of questions to ask yourself to find and to inspire your story.