Give the gift of giving this holiday season! Consumers love supporting companies that have a philanthropic side, so cause marketing is a great way to make your business stand out while also supporting an organization that you’re passionate about. Here are some ideas for giving back during the holidays and how cause marketing can help your organization.
As these 2019 video marketing statistics show, video is essential in promoting your business and will help you reach your target audience. During the holiday season, marketers can be a little more creative, lighthearted and personal with their messaging. It should be more about storytelling rather than selling. Not sure where to start? Give these holiday video ideas a try!
November is Child Safety Protection Month, which is a great excuse to discuss keeping kids safe online. Although social media sites, such as Facebook, Instagram and Snapchat, are a great way to stay connected, these platforms also come with dangers and negative consequences.
All businesses, whether they are corporate companies or small startups, can benefit from storyteller marketing. It’s no secret that people love good stories, so why not use this engaging, memorable form of communication to connect with consumers? In these articles you’ll discover why storyteller marketing is so important, learn how to tell your brand story and find tips about creating relationships with your audience.
Everyone loves a good story. And here at The Storyteller Agency, we believe that marketing at its very core, is about telling the best story – the one that keeps people telling it and talking about it for years. Storyteller marketing is essential when it comes to selling your product or service because it expresses your brand values, creates a human connection and captures the attention of consumers. Marketing shouldn’t be about advertising, publicizing or selling, it should be about storytelling and here’s why:
Social media tagging is a great way to give your posts more exposure and encourage engagement. When done correctly, tagging other accounts in your photos and copy can be mutually beneficial for everyone involved. These tips about how to tag on social media will help you create a targeted following and increase your reach.
Storytelling is one of the most powerful marketing tools for nonprofits to share their mission. Good stories engage audiences, influence behavior and create an emotional connection with their audience. Whether you want to attract donors, recruit more volunteers or just share your vision with the community, storyteller marketing is a great way to share your nonprofit’s story.
Live storytelling events can be very entertaining and also very powerful. They allow us to connect with people in our community and collectively feel the same emotions. It’s a unique experience whether you’re telling your story or listening, so you won’t want to miss these live storytelling events around the United States this year.
Podcasts continue to grow in popularity and this won’t slow down anytime soon. According to a study conducted by Edison Research, more than 50% of the US population over the age of 12 has listened to a podcast this year, jumping from 44% in 2018. With endless content options and ease of consuming, this platform is ideal for storytelling. Whether it’s an interview, fictional story or the latest news, podcasts are a great way to reach your ideal audience. Here is what you need to know about storytelling through podcasts in 2019.
The thought of telling your story in front of an audience can be intimidating if you aren’t a fan of public speaking. And let’s be honest, most of us aren’t. The key to live storytelling is a well-crafted story and cultivating a connection with the audience. These tips and tricks for telling your story live will make you a pro teller in no time.
If your Instagram engagement is at an all-time low, you are not alone. A study claims that engagement across Instagram is down and has been sharply declining since May 2019. When using Instagram to promote your business, it’s important that your posts are reaching your ideal audience, so read on for a few helpful strategies to combat Instagram’s new algorithm and make sure your posts are seen.
Google is easily the most widely used search engine, which is why many brands do whatever it takes to please its algorithms and to rank high in searches. This is largely because traffic that comes to your website from such searches is considered “organic traffic”. The more organic traffic you receive, the better you rank. Problematically, Google’s latest change has made it incredibly difficult for brands that formerly consistently ranked on page one (and often, in the number one spot) to maintain their vital organic traffic stats. So, what happened?
An important part of a successful business is connecting with your audience. One way to connect is to share your business story with your audience. Just like any good Marvel superhero, you, too, have a fascinating origin and evolution story. Like a superhero, you’ve made mistakes and have grown from those mistakes. Meanwhile, you go above and beyond to help others with your business. These are the stories that compel audiences to fall in love with superheroes, and these are the stories that will make your audience want to join your team.
Last week, we talked about overcoming your fears of live storytelling. This week, we will talk about how to use your newfound confidence as a live storyteller and how to plan. While live storytelling may seem spontaneous, like all other great content and great stories, there should be an element of planning involved.
In the ever-changing landscape of the internet and social media, which we will post about later this month, staying relevant and generating traffic are increasingly complex challenges. Earlier this summer, we posted about how to go live on Facebook. Going live and using live storytelling are important strategies for you to grow your brand and to engage with your audience. Of course, many people hate the idea of going live or being on video or anything of the like. If you are one of the thousands who are feeling camera shy, let us help you rip off the Band-Aid, hit record, and tell your story like a pro.
Getting into video marketing can be intimidating. You want to get the right equipment that will enable you to produce great video, but you don’t want to spend your annual marketing budget on new tech. We get it. That’s why we’ve created this rundown of the best-quality, most budget-friendly video equipment Amazon has to offer.
In case you missed it, last month, we published this article about 2019 video marketing statistics. While you should definitely check it out, the cheat sheet version is that billions of people consume video on social media with literally 100 million hours being watched per day on Facebook alone. Put simply your audience is watching video. If you aren’t investing in video marketing, then you’re not reaching your audience. If that’s not convincing enough, read on for how video marketing improves your entire business.
Instagram Stories is an Instagram features that allows you to create relevant, accessible content. Like other apps with stories features, Instagram Stories disappear after 24 hours (though, you can give yours lasting power using the Highlights feature). While vanishing content might seem like a waste of time, Instagram Stories has over 500 million users, so making this kind of content part of your storytelling strategy is a must. Learn how to make the most of the feature here.
According to recent statistics, Facebook has over 2.38 billion active monthly users and an increasingly popular way to reach those users is by going live using the Facebook Live feature. Studies also show that audiences spend three times more time watching live videos, so if you haven’t gone live on Facebook, now’s the time to try. Here are five tips to help you get ready for your Facebook Live close up.
As you know, storyteller marketing is vital for creating lasting, meaningful, emotional relationships with audiences. You can use stories in your video marketing strategy, your newsletter, on your website, etc. Stories happen everywhere, but how do you craft a great story? Use our storyteller marketing template to get started and let your creativity guide you from there.
