Who doesn’t love a good story? The way a story helps children agree to an earlier bedtime, brings everyone closer to a campfire, keeps us up late with a flashlight in bed to read one more chapter, asks us to tune in to watch the plot unfold, keeps us logging in one more time, has us scrolling for more - just to hear a good story.
Your audience’s journey starts long before the trip is booked, or the bags are packed, or the concert tickets are bought. The journey starts with a click; onto an interesting article, as a ‘like’ on social media, through a button embedded in your newsletter. You only have a few precious moments with the people who might be your audience member, customer, or fan. Don’t miss your moment.
Creative Strategy, Story Development, and Creative Ideas
to Invigorate Your Brand & Inspire Your Team
Limitless Imagination, Outside-the-Box Strategies, and Award-Winning Digital Content
Founded in 2014 on Florida’s 30A, The Storyteller Agency is a southern company with a world of ideas.
Over the years, our services have fine-tuned into the niche art of story development and creation.
Our work is unique, meaningful, and unforgettable.
We LOVE what we do and have been fortunate to work with organizations from all over the world with amazing stories; we’re just lucky to help tell them. Creative strategy, digital marketing blueprints, dedicated team members, polished content creation, and big ideas to elevate your organization’s story to meaningful audiences.
What’s your story?
A few weeks ago, my oldest, Wilder, got lost in the woods on the other side of our field. As with most five-year-old boys, he likes to wander. He’s an explorer, often seen with a bag or backpack packed with whatever tools he’s deemed necessary for the day’s journey. A wrench, a bag of goldfish crackers, a spent shotgun shell, once my debit card, and always, always keys. He is also usually accompanied by two of our dogs, Dalton and Dill.
A few years ago, I was waiting for a friend outside a restaurant bathroom. She was having a wardrobe malfunction and ended up being in the bathroom for a while trying to fix the issue. I sat on a crushed velvet fainting couch just outside the bathroom and watched the people that came in and out, most pretty vocal about their family drama, relationship problems, after-dinner heartburn. Others offering fuel for my imagination with their silent brooding. Sure, some were just there to wash their hands, or use the other facilities, but many were there to air grievances, share gossip, tempt themselves with flirtations. The interconnected waitstaff, the regulars, the strangers. Status disappears in death and in bathrooms. We all have to go sometime.
At six months, he was talking, and by ten months, he was walking, and now, at six, he asks questions about heaven, and love, and life, and death. He loves telling people he was born in Florida, and so do I. Our little beach baby. He’s so filled with wonder and hope. They say that time passes quickly with your children, that all of a sudden you look up and they’re walking, and talking, and they’re starting school, and driving, and they’re moving away to start their own lives. Lately, I’m hit with an overwhelming feeling of time passing quickly, too fast for me to grab hold of these moments, too fleeting for me to properly appreciate them. How much longer will he be my little boy? It takes my breath away, and there’s nothing I can do to slow it down. Lord, let him always love me like he does now; let me always be his safe place; let him know we will always be his home; and Lord, let me be around for as many moments of his life that I can.
Happy Birthday, my sweet, hilarious, adventure-seeking, precious boy. I am forever changed by you.
They say when a door closes, another one opens. Or that a window opens when a door closes. Or something about a door and a window, and there’s some kind of closing and opening. I don’t know. All I know is, somehow I built an entire house just to walk through the door, and in doing so, the rest of the House caught fire behind me.
He was acting tough in his new school clothes that he had picked out, wearing clothes with sizes that no longer ended in ‘T’ and were covered in big boy sports imagery instead of smiling dinosaurs. He was too cool with his new Pac Man backpack, with his packed-for-the-first-time Pac Man lunchbox, with the cool hemp-and-clay-mushroom-necklace-from-the-90s he had found in one of his daddy’s memorabilia boxes and now proudly used to accessorize his mostly-matching clothes. We had talked all year about what to expect in kindergarten, about how fun it was all going to be, and he was bubbling with excitement all summer, telling everyone how he was starting kindergarten soon.
Telling a compelling business story for marketing is essential for engaging your audience, building brand awareness, and driving customer loyalty. Here are some best practices to help you craft an effective business story for marketing: