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business marketing


How to Hire a Social Media Manager

Looking to hire a social media manager for your business? Yeah? I’m afraid you’ll have to get in line. Social media and marketing strategy now go hand in hand, and with the number of social channels that most businesses are utilizing now, managing them all can be a pretty hefty job. The purpose of utilizing social media as part of your marketing strategy is to widen your audience, increase website traffic, and to create content that your target audience will find appealing and hopefully want to share. More and more businesses are making room in their budget to hire a social media manager and it is becoming a competitive field. Take it from us and find out how to hire the best of the best!

What to Look for?

When it comes to hiring a social media manager, there are certain traits that you want to look for to find the perfect fit for the job. What may seem like a simple job to some, social media management requires a certain skill set, as well as hard work and dedication. Some of these traits include –

»     Forward thinking – It is important to have someone on board that can be ahead of the social media trends and keep your business on top of all of the most recent news in your field.

»     Writing skills – This is an important one, as your social media posts aren’t going to be very effective if they are full of grammatical errors. You will need someone who can write effectively and eloquently for your target audience. The way that you deliver your message is just as important as the message itself.

»     Tech savvy – One of the reasons that social media management has become such a growing field is that there are professionals on every level that simply don’t have the technical skills or knowledge to do it – and they don’t have the desire to learn it, especially the older generations. Someone who is more tech savvy would be far more efficient in their work and require less training.

»     Organization skills – Managing multiple different social channels for a business as well as for multiple clients requires organization – without it, it is impossible for social media strategy to be delivered properly. Instead, your social channels will be a chaotic mess.

»     Creativity – Having a social media manager with a creative vision can put you ahead of the social media game. You don’t want your material to look exactly like everyone else’s – you want it to stand out, and that requires a creative brain.

Read more about personality traits that every social media manager should possess. 

Marketing Degree Required?

In a word – no. Candidates from many different backgrounds can be right for this position. It isn’t so much about what degree someone has under their belt, but more about what skills and experience they have under their belt. Look deeply into a prospect’s background and skill set before discounting someone that lacks a marketing degree – you may miss out on the perfect fit! You can always train someone on topics such as –

»     Understanding consumer data

»     Marketing strategies

»     Data analysis

Which leads me to my next point –

#1 Thing to Look for

What could it be? A certain skill? A background in a certain field? Well, no and no. The one thing that your social media manager needs to possess is a passion to continuously learn and grow. Social media is constantly changing and growing. Just when you think Facebook is on top, Instagram takes the lead – only to then find out that Twitter is one of the most effective social channels for business promotion. You need someone who is eager to learn about how to best promote your business and passionate about telling your business’s story.  Once you find that, well, you may have just found the pot of gold at the end of the rainbow. 

Are you ready to dive into the social media marketing world, but not sure where to start? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to We can help you develop a social media strategy that goes beyond simply promoting your business - we can help you tell good stories. Ready to stop marketing and start storytelling?


5 Ways to Generate Great Content Ideas for Any Industry


5 Ways to Generate Great Content Ideas for Any Industry

In my previous article, “Why Does Your Business Need Video Marketing?” I discussed why every company should adopt video content into their content marketing strategy.  And yes, I mean every company. Regardless of your field of expertise – no matter how niche or boring - you can create great content that followers or industry peers are looking for; ultimately, bringing more people to your brand.

Although last week I highlighted video, great content can come in the form of articles, images, infographics, you name it. It’s all about providing value to the audience. But how do you generate the ideas for this great content? It might be easier than you would expect:

1. Google Adwords Keyword Planner 

The Google Adwords Keyword Planner allows any brand to enter multiple keywords and discover related keyword phrases. The results show all of the related keywords and phrases for each of the terms you enter.

Google even refers to these results as “ideas” and for good reason: the vast amount of information that comes back can offer tons of great topic ideas for content. For example, a search for “Nashville Music” brings up all search terms that include the words “Nashville” and “Music.” 

You can get hundreds of results for a single term. But you can also enter multiple terms to get variations and even more great content ideas. By adding on the term “Great places for,” the results now include related terms to both entries as well as combinations of both, such as “Great places for Nashville Music,” “Nashville is the Greatest Place for Music,” etc. 

All of these variations can be used in your content marketing strategy as possible topics to write an article about, create a video, or design an awesome infographic showcasing Nashville’s awesome music scene. 

2. Answer Sites

Answer sites, such as Yahoo! Answers or Quora can be the crown jewel for content ideation. Yahoo! Answers is still one of the biggest answer sites today, receiving hundreds of millions of questions and answers. The site gets a huge variety of questions, ranging from dating to homework to home and garden. 

The way Yahoo! Answers works is simple; participants will submit questions to be answered by the community. When asking a question, the participant categorizes it by topic, making it easier to search and easier to answer.

You can use your keyword phrases to sift through and browse questions that are being asked, either within niche categories or as a broad search. For example, after searching for the keyword “Nashville music” over 400 questions and answers came back. Here are the top three questions:

  • “Fun things to do in Nashville?”
  •  “Is Nashville really all about Country Music?”
  • “Should I move to LA or Nashville for a music career?”

If I own a business near Nashville or in the music industry, these questions (and the hundreds that follow) give me a few ideas about what specifically people are after (and not all the questions are about becoming a famous Rock Star).

Quora is another great place to go content ideas – but this answer site is even better for B2B organizations. It has become an important player in the Q&A space- It functions much the way Yahoo! Answers does – and similar to the others, it’s meant to be a useful knowledge-indexing tool, a database of information provided by users. 

However, Quora is a continually improving collection of questions and answers because users have the ability to review, edit, flag as useful/not useful, and even organize the site’s Q/A. The creators’ goal was to have each question page become the best possible resource for someone who wants to know about the question.

3. Social Media 

Social media channels give you the power to reveal your potential customers’ interests – in real time. Think of how valuable this can be foryour business! By paying attention to the conversations and engagement surrounding the topics related to your industry, you’ll spot trends in what people are talking about; you’ll become aware of the subtleties in the ways your customers phrase search requests; what content they respond to; and what invites the most user engagement.

When start to understand the dynamics in these conversations, you can develop rich answers to their most pressing questions, delivering those answers in terms that make sense to them.The top three social sites can help you answer these questions.Keep in mind, every social media site has its own community culture and etiquette, for example:

  • Twitter:  What #hashtags or trending topics are booming in your industry? What are people talking about and asking for?

  • Facebook:  What type of content gets the most Shares and Likes in your industry? Are you posting as much content on Facebook as your competitors?

  • LinkedIn: How is your company viewed compared to your peers? Do you contribute or publish content that establishes your brand as a thought-leader in the industry?

 As you create content, be sure to engage with social networks to keep current with the changing social trends. That way, you can engage your potential customers’ right where they are, acting as a resource for their needs.

 4. Google Suggest & Related Searches

Google uses a keyword suggestion feature to help searchers find what they are looking for more efficiently. Google Suggest instantly offers the top related keyword phrases as the searcher types the keyword phrase into the search box. The suggestions can change drastically as the searcher types each letter in the search box.

When the phrase appears that most closely conveys the idea that the searcher wants to express in the search, the searcher can select it from the list and go right to those results. 

Using our same “Nashville music” example, say a song-writer is looking to follow her dreams and move to Nashville to pursue a career in music. She’s never been to Nashville, so she starts with an online search to find information on nearby music venues and attractions to plan her trip to fame.

She starts by simply typing in our keyword: “Nashville music”. With every letter she types, the search suggestions become more and more specific. Her opening search is actively refined to help discover the best possible result for her.

If I had a business that benefited at all from people musicians in Nashville – such as a music venue, hotel, bar, travel agency, restaurants, chamber of commerce, visitors bureau, conventions, etc. –  Google Suggest just game me awesome ideas for content that would relate direct my target audience in a matter of seconds!

5. Ask questions!  (A lot of them)

For any brand to effectively generate some great content topics, they must start by understanding what their audience is searching for most often.  It is your job as a content marketer to provide valuable information or solutions for their questions and challenges.


I always suggest gathering your entire staff - whether it’s the sales department, human resources, executives in the office, the janitor stealing candy off your desk - and have them write down 3 questions they get asked, all the time. 

Chances are, these are questions that your target audience are frequently asking and/or searching for. This is your opportunity as a brand to offer up an answer for them.  Not only is this effective content, it provides value because it offers a solution to their problem, and will inevitably build a trusting relationship between your brand and the reader.

Next, go straight to your current customers. Ask them, “What is the biggest challenge you face?”

Keep in mind, this question may need to be tweaked depending on the type of business you’re in. But the main point is to try and keep the question open-ended. With every answer you receive, you can start building great content around their challenges – the mantra with content marketing is simple – Start helping before you start selling.

The tools found above are excellent ways to remedy frustration after a long brainstorming session, or late in a content marketing strategy when it feels like the “idea-well” is running dry. With the changing trends or topics in any industry, using these tools will assist you in generating endless content ideas for your business – Remember: continue to push creative boundaries, always answer your audience’s needs, and have fun!

Brad Kuenn is a Content Writer, Editor and Strategist living in Nashville, Tennessee, and he provides research, content topics, writing, editing, and content development expertise to clients. He has a passion for writing as well as art, which shines through in his work. His creativity and attention to detail makes him a valuable asset for a wide range of clients. During his time off he enjoys spending time with his wife, family, and his two dogs Brutus and Kane. 
Connect with Brad:  Twitter   LinkedIn   Google+



Why Does Your Business Need Video Marketing?


Why Does Your Business Need Video Marketing?

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. 90% of online shoppers say they find video helpful in making shopping and buying decisions, while 75% of executives told Forbes that they watch work-related videos at least once a week.


100 million Internet users watch online video each day – now to be fair, most of them are watching silly cat videos and their friend’s latest ALS Ice Bucket video - but millions of other users are looking for advice on how to do something or information on a product or service. 

This is a massive audience.

Regardless of your industry - if you have a website and a camera - start producing video content. Aside from the vast amount of people you can reach with video, you can more effectively work to build relationships and trust with these new found viewers. Video allows you to be more personable, more relatable, and memorable.  They can be funny, exciting, and informative all at the same time – making them sharable and engaging.

Video Marketing for any Business

Videos work for any industry, and they can actually make a content marketing strategy easier by allowing you to create great content quickly while appealing to a large audience. Great content provides entertainment, information, and/or provide a solution to the viewer’s question or challenge; video is great for this. 

Some of the simplest topics are done best with video.  Sometimes, it’s easier to make a video to answer your audience’s questions rather than write about it. For example, imagine an online outdoor shop that sells fishing and camping supplies.  One of their easiest, most popular questions is, “How do you tie a fishing lure?”  Instead of writing an article trying to explain how to tie a lure, they decide to create a video that shows the audiences instead. This is not only more valuable for the viewers, but establishes their brand as a trustworthy source of information – when it comes time to make a purchase, where else will the audience want to go?


I know, I know – weird example.  But I wanted to show that video content can work for any niche industry. Creating simple videos can save time, money, and actually provides more value for your audience depending on the subject matter.

One of the greatest aspects of video marketing is that it allows your brand to be fully original with expert insights, product promotion, or fun entertainment – you don’t have to just film yourself talking to a camera by yourself, either - you can demonstrate a product, narrate a slideshow, or even compile customer testimonials.

Creating Great Videos for Marketing Success

Get creative and have fun when you are producing videos, but remember to stick to certain guidelines -Here are some useful tips to keep in mind when producing great videos:

  • Viewers have a short attention span: This shouldn’t come as a surprise to anyone. Our attention span has dropped over the years, and overly-long videos are an internet user’s nightmare. Keep it short.  1-3 minutes of lightly branded video shows the best results.
  • Add a personal message: Potential customers want to relate with the person or company they are buying from.  A personalized message or using a customer testimonial as a call to action is a great way to nurture leads or convert those leads into business.
  • A little humor never hurts: Now, this obviously depends on topic matter, but I am a firm believer that comedy is the most popular genre that gets shared around the web.  If you are dealing with really “dry” subject matter, video can be a great way to lighten-up and make the content fun.
  • Include a Call to Action:Make sure your viewers know how to find you, and remind them to share the video to help boost promotional efforts. Don’t forget to include your contact information to generate more leads for your business.
  • Distribute and promote your video in every way possible: Promote your video through social media channels such as Facebook, Twitter, and YouTube.  If you are currently running an e-mail campaign, include a link to your video. 

Creating a winning formula for video involves trial and testing. It’s important to remember that while video’s can be very effective, it should be used as part of a robust portfolio of quality content. The most successful websites or blogs use a combination of video, articles, SEO and promotionto reach their audience.  Every company, however, should use video marketing as a tool to not only promote their business, but provide great content to a enormous number of potential customers - and turn those leads into big sales.

Brad Kuenn.jpg

Brad Kuenn is a Content Writer, Editor and Strategist living in Nashville, Tennessee, and he provides research, content topics, writing, editing, and content development expertise to clients. He has a passion for writing as well as art, which shines through in his work. His creativity and attention to detail makes him a valuable asset for a wide range of clients. During his time off he enjoys spending time with his wife, family, and his two dogs Brutus and Kane. 
Connect with Brad:  Twitter   LinkedIn   Google+