Storytelling is one of the most powerful marketing tools for nonprofits to share their mission. Good stories engage audiences, influence behavior and create an emotional connection with their audience. Whether you want to attract donors, recruit more volunteers or just share your vision with the community, storyteller marketing is a great way to share your nonprofit’s story.
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collaborating with non-profit organizations
Happy New Year, everyone! We are almost one full week into 2016, and I’m sure that everyone is going strong with their New Year’s resolutions. Well, that’s what we are here to talk about today, only we want to talk about some marketing resolutions that we think will help your business to succeed in 2016. It’s always good to shake up your marketing strategy with the New Year, and a great way to do that is by resolving to experiment with new tactics. So, without further delay, here are some New Year’s resolutions that we think you should be applying to your marketing strategy in 2016.
Resolve to Be More Social in 2016
This resolution could be applied to a couple of different areas of your marketing strategy – one of which being your social media marketing and the other being business networking, both of which are important for your business.
Social Media Marketing
There are so many different social media outlets, and finding which platforms work best for your business is a big part of your marketing strategy. Instagram is becoming a hot marketing tool, and some are even saying that Snapchat is one of the best marketing tools available. We recommend shaking things up and experimenting with some of these different platforms, without spreading yourself too thin.
A social presence goes a long way in promoting your business, especially for small business startups. Resolve to get involved with community organizations and non-profits in 2016 – the networking alone will be good for business, and you may even discover a newfound passion for leadership and helping others.
Resolve to Tell Great Stories in 2016
Ok, so you probably knew that this was coming, am I right? We can’t stress enough how storytelling is making its mark on the marketing world. What’s so great about storytelling? Well, storytelling is like a breath of fresh air compared to outdated marketing tactics, and the beauty of it is that there are so many different outlets available to tell great stories. When you combine the powers of these outlets, you get the kind of content that sets you apart from the rest of the competition. 2016 is the year for you to start telling great stories.
Resolve to Collaborate in 2016
Sure, you only need one creative brain to tell a great story, but why not join forces with other creative-brained individuals and tell an even more powerful story. Whether you choose to collaborate with a non-profit organization or simply another individual that shares in your passion for something, collaborating can open your business to endless opportunities, not to mention improving your audience reach.
· When you collaborate with another organization or individual(s), you can actually double your audience reach!
· Collaborating with non-profit organizations is a great way to give back to your community and establish new connections for your business.
Resolve to Experiment with Video Marketing in 2016
Video is all the rage right now and more companies than ever are making video production the center of their marketing strategy. We aren’t saying that you should drop everything that you are doing and focus only on video marketing, but we certainly think that businesses should consider experimenting with video in 2016. The results will speak for themselves and you may be surprised at how soon video production will then become the center of your own marketing strategy.
Resolve to Create Better (and More) Content in 2016
It’s easy to fall into a pattern of creating the same mundane content for your marketing strategy, so we want to challenge you to think outside of the box and get creative in 2016. Are you incorporating blog content into your marketing strategy? Why not? Putting out quality blog content each week is a great way to increase your audience reach and keep them coming back for more. A consistent blogging schedule will also improve your SEO, which can generate more leads for your business. Whether it’s by revamping your blog content or even your website content, resolve to step up your content game in 2016!
Are you ready to start telling your story? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to email@example.com. We can provide you with creative content, video production and the marketing knowledge necessary to share your story with the world and reap the benefits. Let's tell great stories together!