Viewing entries tagged
content marketing lessons

The Friday Fix - February 10, 2017


The Friday Fix - February 10, 2017

It’s finally Friday and time for the Friday Fix, which is our weekly run-down of who’s saying what about content marketing, what’s trending, and what you should and shouldn’t do to rock your content marketing strategy. So, pull up a chair, grab a coffee, and get your fix on.

Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017

Some of the best stories in marketing have descended from the glorious clouds of past Super Bowls. This year was no exception. Taylor Holland takes a look at the examples of cause marketing and storytelling that won this year’s Super Bowl content.

The Power of Storytelling

You know storytelling is powerful, but do you know why? Do you know how to use it to build trust and a genuine audience connection? Beth Walker’s article covers those things while also explaining what the “golden circle” is and how to use it to tell your story.

Empathy in Consumer Psychology: What It Does (and How to Get More of It)

Empathy is our ability to feel by relating someone else’s experiences to our own. Bethany Johnson explores the power of empathy in detail and shows why empathy is something you want in your content storytelling.

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [Podcast]

National Geographic Travel has over 25 million fans on social media for a good reason; their amazing images combined with interesting stories are riveting. It’s simple and straightforward, but it’s powerful. Hailley Griffis breaks down the lessons and how you can apply them to your content storytelling strategy.

Content Marketing Veterans Weigh In: B2B Marketing Lessons to Apply in 2017

Even though there’s always room to learn through trial and error, we’ve reached a place where folks have years of experience and wisdom. Dana Harder talks with a few of those and imparts lessons to apply to your 2017 B2B story and strategy.

5 Content Marketing Ideas for March 2017

If you’re dragging your creative feet coming up with content marketing ideas for the month of March, borrow from Armando Roggio’s list of five ideas for March 2017. Roggio suggests starting a podcast, telling a business story, playing with St. Patrick’s Day, and more.

Marketing Services: Branded Content in the Age of Ad Aversion

Ad aversion is real, and it’s possible that it’s cramping your content’s style. Of course, it’s possible to work around that. Becky Peterson shows how Onion Labs and Condé Nast 23 Stories are able to sell content marketing to advertisers.

Is a Slow Content Marketing Movement the Future of Your Content Marketing Strategy?

If the axiom that every action merits an equal and opposite reaction, then Nicola Brown’s suggestion that a slow content marketing movement could be on the horizon, and if it’s anything like the picture Nicola paints, it really could take off.

5 Steps to Future-Proof Your Marketing

Brian Honigman starts by saying what we’re all fearing, which is falling behind in the ever rapidly-progressing world of content marketing. Worry not for Brian explains what future-proofing is and how to create a future-proof marketing plan.

This Millennial Content Marketing Boss Has 5 Great Tips to Create Excellent Branded Content

You won’t find too many 26-year-olds at the top of the content marketing food chain, but Yi Wen Chan, founder of Singapore-based content marketing platform Bolt, isn’t ordinary. Joe Escobedo has the story on Chan’s top five pro-tips for branded content.

Want to learn more about what content marketing can do for your business? Contact The Storyteller Agency to get the story on what content marketing is and what services we provide.


The Friday Fix - January 27, 2017


The Friday Fix - January 27, 2017

Hey there! It’s time Friday and time for the Friday Fix, our weekly rundown of the past week in content marketing. Take a break and treat yourself to a second cup of coffee along with an extra dose of content marketing knowledge. 

The Future of Content Marketing: 7 Predictions You Need to Know

You may be wondering why after the forecast for 2017 we need to know what the future of content marketing holds; however, Carrie Dagenhard brings to light some important things to consider in order to stay relevant like the rise of artificial intelligence as well as how fake news has made our audience’s more skeptical.

5 Big Content Marketing Strategy Trends to Know This Year

In case you’re still getting your strategy together for 2017 or you just want to make sure it’s first class, check out Danny Goodwin’s insight, which shows unequivocally that brand story should be your “top content priority”.

Election 2016: The Big Marketing Takeaways

Political campaigns are some of the most public examples of marketing. Here, Dan Curran analyzes the campaigns from the 2016 election to determine what’s a winning strategy and what’s not.

Is Confirmation Bias Ruining Your Content Marketing Strategy?

Confirmation bias is that pesky thing that happens when something matches your preconceived notions and you readily accept it…or it doesn’t, so you ignore it. Jayson DeMers addresses whether or not confirmation bias is cramping your content marketing strategy style.

3 Brands that are Revolutionizing Instagram Marketing with Live

We already know that Instagram Live is performing well, but who’s performing well using the latest visual platform feature? John Montesi breaks down how three popular fashion brands are leveraging the live feature of Instagram stories to much success (so, uh, take notes).

Content Marketing is Critical in the Age of Visual Marketing

There are many things that go into content marketing that help you lead in your industry. One thing Kris Ruby highlights for staying on top is a well-organized and –executed content library.

Social-Listening: 5 Ways to Really Engage with Your Social Media Audience

How many times have you heard that listening is the most important part of communication? Well, relate that to your content marketing strategy. Hear what Mike Templeman has to say on the art of social listening and how that can help you with social media audience engagement.

5 Important Content Marketing Lessons

Even though college probably ended many moon’s ago, school’s still in session with Candace Huntly. You can’t ace content marketing without knowing the basics like listening to your audience’s wants, choosing quality over quantity, and telling a consistent story (to name a few lessons). 

10 CEOs Make Predictions for Marketers

Wouldn’t it be sweet if you had a crystal ball to help guide your next move? Consider Kimberly A. Whitler’s article the next best thing. She reveals what 10 CEOs predict for marketers like more sophisticated video strategy, a bigger focus on PR tech, and more.

For Email Marketing that Sticks, Story Matters

Don’t just take it from us that story is the PB to your email marketing jam; take it from Charles Poladian who discusses why story is the key to email marketing but also how the wrong kind of email marketing can quickly turn audiences away. 

How to Incorporate Storytelling into Your Email Marketing

Email marketing can be one of the biggest lead generators in your content strategy’s arsenal, but only if you do it right (by that we mean incorporating stories). Apply these tried-and-true strategies to your email marketing for measurable results.

Interested in reaching your audience in a whole new way? Contact The Storyteller Agency and let us help you share your brand story across multiple channels.



The Friday Fix - March 18, 2016

Top o’ the mornin’ to ye on this fabulous Friday Fix the day after St. Patrick’s Day. Hopefully you celebrated your Irish heritage (or just your appreciation for the Irish) responsibly as today we’ve got a Friday to Fix, and the fixings are fine indeed (better than soda bread and corned beef!).  Today, we look at content marketing lessons learned from video games, examine the current state of virtual reality, follow-up on what’s happening with Instagram, and get jazzed about case studies (yep!).  Yesterday was a great day to be Irish; today’s a great day to get Fixed!

4 Content Marketing Lessons from Video Games

Though based on her gaming preferences, Meg Cannistra and I have a few years between us (my first console was an Atari; I still remember trying to (impossibly) get E.T. home), I totally get what she’s saying about the immersive stories told revealed through play.  As it turns out, the same techniques applied for creating addictive story-driven video games are applicable to content marketing.  Considering my dad spent countless hours rescuing Zelda in the NES Legend of Zelda game (with the family watching as intently as if he were about to be named Top Chef), video games have a special kind of lure, so check out Meg’s article and apply those epic powers to your strategy (think of it as leveling-up).

Virtual Reality Stampedes into Austin, but Quality is Patchy

There are two things I (kind of) know for certain: one is that Austin is cool in the kind of way that I will never be; it’s hot but nerdy, and it’s where awesome stuff happens first. Two is that virtual reality is slated to be kind of a big deal in 2016 (oh, look what year it is!). So, cut-to Marco della Cava’s article on the VR situation at SXSW in Austin.  I think this (awesome) quote from Chris Little of Strivr says it all and says it best with this accurate burn: “VR here is like sex in high school, everyone’s doing it, but not everyone’s doing it well.” Hence, Marco looks at why that is, what the problems are, and (possibly) how they’re going to be confronted.

5 Tips on How to Write a Case Study that Tells and Engaging Story

Leave it to Taylor Mallory Holland to make case studies the kind of thing that I want to jump on as a writer.  The way Taylor describes them, they have the very real potential to highlight your brand’s accomplishments; they can illustrate what you’ve overcome, which readers can take-home for their own brands. In this article, Taylor outlines five storytelling strategies useful for transforming your brand’s next case study from a snooze-fest to a page-turner.

Instagram Interaction Rates Dropped 40% Last Year, and Other Bad News

Nobody likes to be the bearer of bad news, so Stewart Rogers is really taking one for the team by passing along this piece of less-than-desirable trivia (especially if you’re Instagram): Instagram’s interaction numbers are down despite a seemingly fantastic 2015.  In this piece, Stewart reviews the changes Instagram rolled out in 2015 (including ads in September), causes for alarm, and the maturation process for the platform. Thankfully, the consensus is still favorable for the visual social media platform.

Enterprise Content Marketing and the Rise of the Humble Servant Marketer

Daniel Ruyter starts this article by exploring the shift from 1990s marketer (you know, the kind of person who wore feather boas with three piece suits) to today’s “marketer”, which is an honest, shirt-off-your-back guy in Levis (presumably with fair trade coffee).  Really, the industry shift has prioritized enterprise content marketing as a customer service driven force.  Daniel examines what that means along side examples concluding that marketing is an “empowering” contributor toward the customer’s experience, which I find sounds quite nice.

Brandspeak: Six New Jobs Being Created by the Content Revolution’s Matt Anchin is one who knows jobs (I mean, he’s the SVP of Global Communications and Content at Monster for crying out loud), and, after I retrieved my eyebrows from the ceiling after learning Kanye West was $53 million in debt (and here I thought I had issues), I was able to process and acknowledge the bourgeoning roles Monster has noticed emerging including: Trendjacking Specialist, Polymath Marketing Manager, Full Content Stack Producer, Creditorial Director, Data Hunter-Gatherer, and Reputational Narrative Advisor. I love that “hunter-gatherer” is about to come back into our lexicon as an actual job for the first time since we were all wearing Wooly Mammoths.  On a more serious note, check out Matt’s piece to see what each job entails.

What the Placebo Effect Means for Content Marketing

I think we’re all familiar with the placebo effect, which is what transpires when we believe we are getting something when we are in fact, not.  As in, you think you’re taking aspirin (sugar pill) and you claim your headache feels better.  So, how does the placebo effect play into content marketing?  Well, let Nicola Brown spell it out.  She references a recent psychological study to note that we “internalized performance-based emotional marketing to a shocking degree”…as in, you really think Red Bull gives you wings.  I know this is true because my brother and I used to genuinely believe our Cheerios made us stronger as kids (like the way spinach made Popeye stronger).  So, how can you embrace the placebo effect for your advantage? Nicola has the answer.

Using Customer Contact Data to Tell Better Marketing Stories

Austin Duck knows he’s not telling us anything new with the information that story-based marketing should be at the core of all of our content marketing endeavors; however, his breakdown of strategies for using contact data for telling those marketing stories might be a little more obscure.  We’ve all heard that data-driven marketing is integral for telling strong stories and is a major component of content marketing success, but it’s easier said than done (telling a good data-driven story, that is).

Email Marketing Strategy: Why You Should Treat Your Newsletter Like Its Own Publishing Destination

Email marketing…that’s something that hasn’t been mentioned in a while, so thanks to Kyle Harper for bringing it up.  He leads in talking about the thing that makes everyone cringe: junk mail.  It’s been around for ages and yet –despite the fact that it’s literally tossed without being opened, it’s still a thing.  So, how do you run an e-mail marketing strategy that gets your mail opened and –better yet—read?  Click Kyle’s article for his analysis.

What the Psychology of “Flow” Can Teach Us about Brand Storytelling

Nicola Brown is back with another smart piece this week; this time, she teaches us about the psychological concept of “flow” and how it pertains to happiness. To briefly explain, flow entails being completely immersed in an activity and to only be engaged for the purity and sake of the activity. To further illustrate, Nicola references GoPro, a brand story that’s all about flow. Conceptually, flow is something that helps your audience remember you among other positive things, which makes you kind of just want to go with it, you know?

Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn