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The Friday Fix - November 20, 2015

Tis the season for giving thanks, and today I’m going to start by saying I’m thankful that it’s Friday Fix Day!  I expect by this time next week, everyone will be in a turkey coma, so I’m also thankful that our Tips of the Trade Tuesday post decided to cover copyright laws related to music for business videos this week.  Other savory Friday Fixings we cover this week include: the absolute essence of a human touch in your content marketing approach; how the New York Times nailed virtual reality; using content marketing to improve sales; king content’s queen, and more.  So, fill your favorite coffee mug with a little liquid pep and get ready to throw down with the Friday Fix.

From Super Bowl Sex Ads to Storyteller: An Interview with GoDaddy Editor-in-Chief Shawn Pfunder

Marcy McCreary starts this article with a fun question: What does GoDaddy do?  Go ahead and try to answer before you click the article.  If you weren’t able to answer that or came up with three or four different things, congratulations, you’re not alone.  This reality didn’t eclipse the good people at GoDaddy either, which is why efforts were made to change that.  How can one change an audience’s perception of them or to create (or in this case define) an identity?  I’m not going to say easy, but it’s through storytelling.  How?  Check out the article to find out what GoDaddy did.

Washington Post CRO Jed Hartman: If Content is King, Then Platform is Queen

versio.com

versio.com

Well, I for one am happy that King content has found something to rule alongside him (it can get lonely in the spotlight).  The important of platform couldn’t be more obvious than it is in Sarah Sluis’ article, which analyzes steps taken by The Washington Post that put its traffic ahead of The New York Times for the first-time ever.  Per Jed Hartman, it’s not just about creating good content; you also have to be good at technology. Read on to see how the Post plays both the king and queen for a strategy-winning approach.

The New York Times Makes Virtual Reality Real

Howard Homonoff have something in common…okay, well until his latest rub with The New York Times virtual reality implementation we had something in common: we were both skeptics of VR.  For me, I just don’t get what the great enhancement is; I kind of see it like Gwenneth Paltrow’s Goop Christmas list: a bit overrated, a little more than unnecessary (though I’m pretty curious about how much my life would change with $956 toilet paper), and somewhat indulgent.  I mean, don’t we have enough?  Well, take it from Homonoff that the Times’ VR approach has elevated its storytelling abilities to a new level, so if you’re curious about VR or want to see how it’s being done right, check out this article.

Brands Must Evolve with Technology to Truly Engage with Their Audience

markmosphere.com

markmosphere.com

I don’t know why, but this article conjured the refrain from a Spice Girls song that said, “I need somebody with a human touch.”  I’m not sure who (or what) Baby, Posh, Sporty, Grumpy, Sleepy, Happy...whoever they were…were trying to hook up with, but shouldn’t everyone have a human touch?  Well, sure, but just because they should doesn’t mean that they do. In this article, Michael Lisboa hits the nail on the head.  People could care less about brands; what they do care about is connection.  So, how do you make a connection with an individual without thinking of them as an audience?  Storytelling…the answer is always storytelling.

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

In this article, Achinta Mitra isn’t dismissing SEO or even making it one of those things that you are attentive to; however, he is saying that when SEO becomes the entire focus of your content marketing strategy, you tend to forget those funny little things called human.  As it turns out, humans are really important for building leads, brand identity, success, etc.  So, if you’re concerned about lead generation but can’t see past SEO –whether you’re an industrial company or not—Achinta’s article has some good advice for overcoming those tech-centric obstacles.

How to Use Big Data to Enhance Your Brand Storytelling

distilled.net

distilled.net

We’ve mentioned using data in brand storytelling previously, but in this piece, Rick Delgado puts a different yet clever spin on it.  Rick explains that by gathering your own data you have advantages such as seeing how others are interacting with your brand; you’re able to include more relevant visuals and other information, for example. Used sparingly, big data can really enhance your story, which is why Rick also includes a couple of tools that he’s found useful for organizing and analyzing big data.

5 Content Marketing Lessons from Grantland’s Shutdown

I’m one of those people who reads about bad news, and my first thought is, “I’ll never make that mistake,” or, “That won’t happen to me.”  This is the same logic a lot of teens use right before they find out they’re pregnant.  Um…oops?  So, lessons can be learned from others.  In this piece Austin Talbert looks at five key things that may not have saved Grantland (because there were other variables at play) but certainly that you can use to help avoid a similar fate.

Thread Connected Content Puts the Focus on Creative Storytelling

slideshare.net

slideshare.net

It’s always inspiring when you see an organization hit the ball out of the park; sure you wish you were the guy batting, and maybe one day, you will be.  Just take notes from the ones who’ve figured out their swing.  In this article, Brian Martucci looks at MSP’s Thread Connected Content, which is a multidisciplinary approach to creative campaigns with emphasis on “high-touch storytelling”; it’s an approach that’s impossible to fully explain here, which is why I say that reading this article is a must-do.

How Can Content Marketing Improve Your Sales?

So, I’m sure at some point while reading all of the rhetoric on content marketing most of you have asked, “Yeah, but what about my bottom line?”  This article by Mike Huber gets to business starting with a close look at the altered landscape of sales. He goes on to discuss content marketing’s role in sales (as well as sales people’s roles in content marketing) and includes a snazzy list of how content marketing helps to improve sales (it’s a list that makes so much sense, you may be wonder why you asked the question).

10 Guidelines for Your Content Marketing in 2016-2017

Okay, Steven Van Belleghem gets the prize for looking ahead…2016-2017?  Geez…Thanksgiving is next week, and I haven’t even written a grocery list.  In all seriousness, we’ve definitely made the point before that looking ahead (content calendar, for example) makes a world of difference in an organized, cohesive, and measurable content marketing strategy.  If you want 2016 to be your best year yet, then check out Steven’s blog and see what his suggested guidelines for next year are; apply the ones that work for you and start the New Year with a spring in your professional step.

Music for Business Video: Copyright Laws, Song Selection and Where to Find Music for Your Videos

storytelleragency.com

storytelleragency.com

Recently, a friend showed me a video of the interworking of the human body, and while the video content itself was undeniably cool, what made it a work of art that made me wish I’d been more attentive in freshman biology was the music.  Music plays a huge role in business video and is one that you need to define.  Once you know what you want the music to do, you then need to find a piece (or a way to use a piece) that permits you to use with without breaking any copyright laws.


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn

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Music for Business Video: Copyright Laws, Song Selection and Where to Find Music for Your Videos

Have you ever finished watching a movie where you felt like the soundtrack to the film took it from being good to being amazing? I know I have. The right music has the power to set anything it touches on fire. In fact, music is actually power in itself in a lot of situations. When it comes to choosing music for your business video, there are a lot of factors that need to be considered in the process, which is what we are here to talk about today. There is a business side of things as well as a creative side of things, and when it all comes together in the end, music can bring your business video to life.                                                         

The Art of Song Selection

Like any successful pairing of soundtrack and picture, music can provide so many elements to a story. It can bring emotional depth, it can brighten a moment of euphoria, and it can drive home the feel of an entire story. Music can play a powerful lead role in your business video, or it can play a more supporting role. The choice is yours.

Defining the Role of Music in Your Video

Speaking of roles, what is the role of the music in your business video? Once you have an outlined idea for your video, this is one of the first questions to be answered before choosing the music for your video.

·         Are you using music to draw your audience in and hold their attention? Videos without much dialogue will usually benefit from music that will play a more assertive role in grabbing your audience’s attention.

·         Do you want your audience’s main focus to be on the dialogue of your business video? In this case, you would benefit from choosing music that can serve as a supporting background that is aligned with your video’s message. In other words, you don’t want the music to be a distraction from the message being imparted.

Keep it Consistent with your Brand

Music also plays a huge role in defining your brand’s identity, so keep that in mind. Music has a way of programming itself into the brains of your audience and using that music to identify with your particular brand upon recall in the future.

Be Patient and Tell the Right Story

What words would you use to describe the story of your video? Keep those same words in mind when you are looking for music. The process of choosing a song for your business video can take some time. It can also be overwhelming when searching through so many music choices all at once, so step away from the creative process when needed.

Pay Attention to Copyright Laws

There are a lot of grey areas involved with copyright laws and trying to figure out what is and isn’t considered a violation of those laws can literally make your head spin. This is especially true with the issue of copyrighted music and audio. So, it is important to do your research to be sure that your video isn’t in violation.

theyoutubebuzz.com

theyoutubebuzz.com

·         The easiest way to avoid copyright violations is to create original content. For music savvy folks, you can probably do this on your own. However, you can also hire a professional who can help.

·         Ask yourself this question – “Am I inhibiting the original artist’s ability to earn money from this piece of work/song?”

·         If the music that you are using is not in the public domain, you will need to obtain a license to use it, and the more formal the license the more protected you will be.

Where Can I Find Music for my Business Video?

So, where do you go to find the music to use for your business video? Well, there are many different websites that serve as royalty free music resources. However, it is important to be careful when obtaining music from any website – make sure that it is a reputable source that has the appropriate licenses/permissions to cover all the bases.

nonsensesociety.com

nonsensesociety.com

·         Incompetech is one of the most popular royalty free music sites and allows you to select music based on genre, mood or instrument.

·         CCMixter is another great site – make sure that you select the ‘Free for Commercial Use’ licensing option and you are good to go.

·         Free Stock Music is a free music resource that offers a wide selection of music content that is completely free and easily searchable. 


Are you ready to incorporate video into your marketing strategy? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We can fulfill all of your marketing and video production needs and do so in a creative way that will set you apart from your competition.

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