Viewing entries tagged
marketing

Counting Our Blessings: What We’re Thankful for This Year

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Counting Our Blessings: What We’re Thankful for This Year

It’s true that we don’t stop to count our blessings often enough, but when we do, we realize how lucky we are and how beautiful our worlds are. In the interest of slowing down and reflecting on what we’re most thankful for, we ladies at The Storyteller Agency are taking pause to count our blessings and to share them with you.

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The History of the #Hashtag

tintup.com

tintup.com

Unless you have been living under a rock, chances are you have heard of the term, ‘hashtag,’ and are familiar with the social media phenomenon that it has created. Who started this phenomenon, though, and how did such a simple concept take over the social media world so quickly? We are going to answer those questions as well as talk about how incorporating the use of hashtags into your online marketing strategy can be a smart business decision. Love it or hate it, the hashtag is here to stay, folks! Let’s take a look at the history of the hashtag.

The Hashtag Timeline

The hashtag first found its home on Twitter in 2007, after social technology expert, Chris Messina posted a tweet suggesting the use of the # (pound) for grouping messages on Twitter. Messina was a long time user of Internet Relay Chat (IRC) and was influenced by the IRC’s use of hashtags to communicate online. This whole hashtag phenomenon started with a simple concept and a single tweet using the hashtag, “#barcamp.” Are you having one of those moments where you kick yourself and say, “Why didn’t I think of that?!” Yeah, join the club. You know who else is probably kicking himself? – Twitter founder, Evan Williams, who initially shot down Messina’s idea – ouch. So, let’s take a look at the evolution timeline of the hashtag –

  • 2007 – The birth of the first hashtag used on Twitter, posted by Chris Messina - #barcamp

  • 2009 – Twitter began to hyperlink the hashtags used in tweets to Twitter search results – Twitter knows a good thing when they see it.

  • 2010 – Twitter introduced “Trending Topics” to their page – which highlights hashtag topics becoming rapidly popular – giving Twitter even more connectivity between its users.

  • 2011 – Instagram adopted the use of hashtags to help users discover photographs as well as each other. This led to popular hashtag trends developed by Instagram, such as the Weekend Hashtag Project and #ThrowbackThursday.

  • 2013 – Jimmy Fallon & Justin Timberlake make the hashtag even more famous with this epic Saturday Night Live skit.

  • 2013 – Facebook adopts the use of hashtags into their algorithm, leaving ‘Facebook only’ social media users slightly confused and the older generation of Facebook users really annoyed.

  • 2014 – It’s official! ‘Hashtag’ is added to the Oxford English Dictionary and is defined as, “a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.”

  • 2015 – In a word, #worldwide!

There you have it, folks – the evolution of the hashtag, and it continues to surprise us with its many uses. The power of the hashtag is far more complex than a simple #ThrowbackThursday post.

careerattraction.com

careerattraction.com

  • News can actually travel faster now through the use of hashtags, than with Breaking News coverage on local news stations. Because of this, Twitter has now become a primary resource for many news stations.

  • Hashtag campaigns are becoming a huge hit for small businesses as well as worldwide companies to incorporate into their marketing strategies. Here are some creative hashtag campaigns that have taken off so far, in 2015.

  • Hashtag campaigns are also becoming a big part of human rights. Organizations are now using hashtag campaigns to raise awareness and promote activism. Campaigns such as the #Kony2012 and #YesAllWomen were extremely successful in raising awareness.

People Love to Hate the Hashtag

musicgrind101.com

musicgrind101.com

Although the hashtag has made its mark on our world and its popularity and usage continues to grow, not everyone has welcomed it with open arms. We all have that friend that uses hashtags in a way that is simply the most annoying thing ever. There have been blogs after blogs posted, pointing out all of these annoying hashtag habits. Are you nervously wondering right now if you are one of these people? Here are some hashtag habits that you should avoid at all costs.

Now that you know a little bit more about the history and evolution of the hashtag, start using it to your advantage! Get connected with your fellow world wide web users and let the world know what you have to say.


How's your social media going? If you need a few pointers (or just want to talk about the wonders of the hashtag), reach out to us at The Storyteller Agency. We'd love to help you tell your story. Call us at 850.267.0931 or email us at info@storytelleragency.com. Ready to stop marketing and start storytelling?

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The Friday Fix - May 15, 2015

moniquelund.com

moniquelund.com

Happy Friday Fix, good people!  It’s hard to believe we are halfway through May and presumably churning the wheels away on some snazzy Memorial Day content (I know, you’ve barely recovered from celebrating your Mother’s Day marketing success).  But, here we are.  This week, we look at the future of content marketing along with what is most relevant.  We also share insight from a couple of pundits who point out the obvious; however, it’s an obvious that we all need to be in on (like, how many outsiders do you have on speed dial?), so, grab a cup of coffee and strap in.  It’s Fixin’ time.

 

The 1% Rule of Content Marketing

In reading the title of Quinn Whissen’s article, you’re probably wondering what 1% Is being referred to.  In this case, Quinn’s point is that if things aren’t going the way you want, tweak it a little here and there over the long term for major change.  So often, advisors want drastic change for drastic results, but just like say, adding crunches to your morning routine, and then you add some pushups, and then maybe some jumping jacks…you’ll start to see results if you keep at it. 

 

A Glimpse at Content Marketing’s Future

thenextweb.com

thenextweb.com

The picture Dennis Shiao paints of content marketing’s future status quo is both expected and utterly mind-blowing.  He describes a world in which youngsters will be able to create quality content \without so much as a flick of the wrist from their smartphones.  In this world, even though the same content rules apply, there are some variables.  I say this is expected because technology and its integration into our youth culture are inevitable.  I say mind-blowing because I remember when camcorders were the size of KitchenAid stand mixers, and that was pretty darn savvy; though, no one was using those behemoths to create content (to get Suzanne Somer’s biceps of steel, maybe).  So, yeah, the future is full of (almost scary) possibility.

 

The Six Key Players on Your Content Marketing Team

Sandra Gudat’s article is simple but essential.  She starts by pointing out the known factors, like that with great content comes great influential power.  The thing is, to harness that power, you need a great team, so who should be on your team? Round up the usual suspects…the CCO, the ME, the Creators…really, see who Sandra says you need on your team and what role they need to play because when each piece of the puzzle fits, suddenly you have a picture and it’s usually called ‘awesome content’.

 

Why Outsiders are in for Content Marketing

Andrew Martin hits it out of the park with this topic because it’s something that people are doing that pundits aren’t really addressing yet, and that’s getting outsiders to be insiders.  Outsiders are folks who are savvy about a community (or whatever the marketer needs, really); however, outsiders generally have no other content marketing training or skills.  Despite that, these outsiders serve a pivotal role in helping marketers produce genuine content.

 

4 Great Content Marketing Examples in 2015

So, we are almost halfway through the year, which means that at this point, we should have some stellar examples of who’s doing content marketing right, and how they’re nailing it.  Thank you, Armando Roggio for delivering our first notable list of the year with a truly fab four in content marketing.  These four are handling their content marketing so well and seemingly effortlessly that it makes you feel like you should be able to mimic their success with similar, immediate results.  Keep in mind that great content is multi-faceted and that there’s never going to be a one-size-fits-all fix, but these are definitely inspired stories.

 

Content Marketing Beyond the Written Word

nofilmschool.com

nofilmschool.com

Kelly Meeneghan plays on this whole content evolution concept, pointing out the significance of going beyond writing.  So, we all know –based on previous posts if nothing else—that video and images and other types of visual media are critical in content marketing.  So, what’s new?  What’s happening to writing?  The short answer is that it’s not so much that anything’s new; it’s just the way to look at it.  Given that, check out Kelly’s article and get the full scoop. 

 

Inconvenient Marketing Truth: ROI is Up to You

Ruben Sanchez’s article title alone makes me want to pull the blankets back over my head and pull on my headphones and be like, “But, Mom!”  Alas, I’m adult-like now, and I don’t own headphones; instead, I’ll read Ruben’s article ad face facts that what happens in terms of my content marketing, how it’s measured, and the accuracy of those activities is on me. 

 

How to Turn Content Marketing into Conversations

Beth Rimmer makes such an obvious point in this article that it’s a shame it hasn’t been articulated before (though, Beth does it beautifully).  We always talk about reaching our audience and communicating with them, but looking at it like it’s a conversation just sheds a new light onto it because in a conversation, there’s the listening component.  Does your audience feel like you’re listening?  How can you tell?  Not sure?  Read Beth’s article and listen up; it’s good stuff.

 

Content Marketing Lessons from the Food Babe

blondeseatclean.com

blondeseatclean.com

So often, our lessons come from people who are doing it right or wrong, and usually, they’re major companies, but Annie Zelm goes awesomely rogue this week with a look at the Food Babe, a person who is tantamount to a career blogger who is loved and reviled with equal fervor from multiple parties and types of parties.  Despite her fans (or lack thereof), she’s intuitively gotten content marketing down, so what’s she doing right?  Check out Annie’s article for the specifics, but I’ll give you the main thing: she’s honestly fighting for something she believes in, and wrong or right, genuine integrity is quality content money just can’t buy.


10 Tips in Link Building and Content Marketing

Loren Baker’s piece takes us away from some of content marketing’s more organic aspects (i.e., storytelling for the sake of storytelling) and reminds us that there’s a business to this at the end of the day, so in addition to being honest and genuine, you also have to be intelligent.  Loren’s piece looks at the requisite activity of link building and provides tips on making it happen.  


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

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